Brandwave

How popular iseighthirty in search?

In August 2026, there were an estimated 310 branded searches for eighthirty in New Zealand which is down 65.2% over the last 11 months. eighthirty holds 0.74% estimated Share of Search among New Zealand specialty coffee roasters and is ranked 8th of 8 competitors for search popularity.

Share of Search, August 2026
  1. L'affare35.7%
  2. Coffee Supreme19.7%
  3. Allpress Espresso12.7%
  4. Flight Coffee9.1%
  5. Havana Coffee Works8.6%
  6. Kōkako7%
  7. Rocket Coffee6.4%
  8. eighthirty0.74%
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Which specialty coffee roasters compete with eighthirty?

eighthirty against specialty coffee roasters in New Zealand, by month

Share of Search by month for L'affare, Coffee Supreme, Allpress Espresso, Flight Coffee, Havana Coffee Works, Kōkako, Rocket Coffee, eighthirty. The figures are in the table below the chart.

View monthly share of search table
MonthL'affareCoffee SupremeAllpress EspressoFlight CoffeeHavana Coffee WorksKōkakoRocket Coffeeeighthirty
Oct 202521.5%20.4%18.2%11.7%14.3%2.9%8.2%2.9%
Nov 202517%22.5%18%13.3%16%3%7.5%2.7%
Dec 202516.8%21.8%18.4%10.4%15.5%2.9%10.8%3.4%
Jan 202619.6%21.1%19.5%10.7%12.4%2.8%10.6%3.2%
Feb 202621.8%20.5%17.1%10.4%14.7%2.9%9.5%3.1%
Mar 202618.8%21.4%19.7%10.4%15.4%2.9%8.5%2.9%
Apr 202620.7%19.2%17.6%11.4%16.9%2.8%8.4%3.1%
May 202620.3%23.2%17.8%9.9%14%3.2%8.4%3.3%
Jun 202619.6%22.7%18.5%11.6%13.3%3.3%8.8%2.2%
Jul 202619.8%22.6%19.1%11.2%13%3.6%9.6%1.1%
Aug 202635.7%19.7%12.7%9.1%8.6%7%6.4%0.74%
Sep 2026————————
  1. 1.L'affare

    35.7%

    moved from 2nd to 1st · 14.9K estimated branded searches · +170.7% vs prior month · +15.9 points

  2. moved from 1st to 2nd · 8.2K estimated branded searches · +30.6% vs prior month · -2.9 points

  3. held 3rd · 5.3K estimated branded searches · 0% vs prior month · -6.4 points

  4. moved from 5th to 4th · 3.8K estimated branded searches · +21.2% vs prior month · -2.2 points

  5. moved from 4th to 5th · 3.6K estimated branded searches · 0% vs prior month · -4.3 points

  6. moved from 7th to 6th · 2.9K estimated branded searches · +190% vs prior month · +3.4 points

  7. moved from 6th to 7th · 2.7K estimated branded searches · 0% vs prior month · -3.2 points

  8. 8.eighthirty

    0.74%

    held 8th · 310 estimated branded searches · +3.3% vs prior month · -0.3 points

Compare search popularity between eighthirty and its closest rivals

How has branded search demand for eighthirty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for eighthirty in New Zealand fell from 890 to 310.
  • Across the 11 months ending August 2026, eighthirty’s estimated Share of Search among specialty coffee roasters in New Zealand decreased from 2.9% to 0.74%.
  • Across the 11 months ending August 2026, eighthirty’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 3.4% in December 2025 and was lowest at 0.74% in August 2026.
  • Across the 11 months ending August 2026, eighthirty fell from 7th to 8th among specialty coffee roasters in New Zealand.

How did search popularity change for New Zealand specialty coffee roasters in August 2026?

  1. In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%.

  2. In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%.

  3. In August 2026, Allpress Espresso lost estimated Share of Search among specialty coffee roasters in New Zealand, from 19.1% to 12.7%.

  4. In August 2026, Havana Coffee Works lost estimated Share of Search among specialty coffee roasters in New Zealand, from 13% to 8.6%.

  5. In August 2026, Rocket Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 9.6% to 6.4%.

  6. In August 2026, Coffee Supreme lost estimated Share of Search among specialty coffee roasters in New Zealand, from 22.6% to 19.7%.

How is eighthirty measured?

Brandwave collects information about searches that people make online using eighthirty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • eight thirty coffee
  • eighthirty coffee
  • eighthirty coffee roasters
  • eightthirty coffee

Do you work for eighthirty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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