Nescafé vs Vittoria:Which is more popular by branded search in New Zealand?
In August 2026, Nescafé had more branded searches than Vittoria among supermarket coffee brands in New Zealand. Nescafé was estimated to have 7K branded searches compared to Vittoria’s 970, and held a 10.6% Share of Search versus Vittoria’s 1.5%.
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Which is more popular in search, Nescafé or Vittoria?
Compare the instant, ground and pod coffee brands New Zealanders buy at the supermarket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nescafé, Vittoria. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | L'affare | Moccona | Nescafé | Robert Harris | Vittoria |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.2% | 9.5% | 10.3% | 3.5% | 1% |
| Nov 2025 | 66.5% | 10.2% | 9.1% | 10% | 3.2% | 0.85% |
| Dec 2025 | 69.7% | 9.2% | 7.7% | 8.6% | 3.8% | 0.95% |
| Jan 2026 | 63.6% | 12.3% | 9.3% | 9.7% | 4.1% | 1% |
| Feb 2026 | 61.8% | 13.3% | 10.3% | 9.8% | 3.9% | 0.92% |
| Mar 2026 | 59.2% | 12.7% | 12% | 10.6% | 4.1% | 1.4% |
| Apr 2026 | 60.5% | 12.5% | 11.3% | 10% | 4.2% | 1.6% |
| May 2026 | 59.8% | 10.9% | 13.5% | 10.5% | 3.8% | 1.6% |
| Jun 2026 | 58.7% | 9.8% | 14.2% | 11.8% | 3.9% | 1.5% |
| Jul 2026 | 56.7% | 9.7% | 15.9% | 12.1% | 3.8% | 1.8% |
| Aug 2026 | 48.8% | 22.5% | 13% | 10.6% | 3.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nescafé and Vittoria comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of Vittoria in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 5.6K to 7K.
- Across the 11 months ending August 2026, Vittoria’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 550 to 970.
How did search popularity change for New Zealand supermarket coffee brands in August 2026?
3 changes
In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nescafé’s and Vittoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nescafé
18 branded search terms
- coffee nescafe classic
- expresso nescafe
- nescafe
- nescafe beans
- nescafe cappuccino
- nescafe caramel latte
- nescafe coffee
- nescafe coffee machines
- nescafe coffee pods
- nescafe com
- nescafe decaf coffee
- nescafe gold
- nescafe mocha
- nescafe near me
- nescafe nz
- nescafe online
- nescafe original
- nescafe pods
Vittoria
8 branded search terms
- vittoria beans
- vittoria coffee
- vittoria coffee bags
- vittoria coffee bean
- vittoria coffee capsules
- vittoria coffee pods
- vittoria decaf coffee
- woolies vittoria coffee
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.