Brandwave

Continental vs Maxxis:Which is more popular in New Zealand?

In October 2026, Maxxis had more branded searches than Continental among truck tyre brands in New Zealand. Maxxis had about 480 branded searches, while Continental had 30. Maxxis made up 2.5% of all truck tyre brand searches we track, and Continental accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about truck tyre brands, Continental appeared in three of the five answers and Maxxis in one. Continental was mentioned before Maxxis in every answer that named either.

Among truck tyre brands in New Zealand in October 2026

Who do people search for more?

Maxxis, about 16 searches for every 1 for Continental

Maxxis 480 searchesContinental 30 searches

Who does AI mention more?

Continental, mentioned in 3 of 5 answers, Maxxis in 1

Continental in 3 of 5Maxxis in 1 of 5

Who does AI recommend more?

Continental, named ahead of Maxxis in 3 of 3 answers

Continental first in 3Maxxis never first

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Top truck tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Continental was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Maxxis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Continental was listed before Maxxis in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michelin1st
  2. Bridgestone2nd
  3. Goodyear3rd
  4. Continental4th
  5. Hankook5th
  6. Pirelli–
  7. Maxxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Michelin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hankook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxxis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pirelli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about truck tyre brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Continental or Maxxis more popular in search?

This chart shows how often people search Google for Continental and Maxxis by name. Each line represents a brand's share of searches for all seven truck tyre brands we track, month by month, from searches in New Zealand.

Continental and Maxxis among truck tyre brands in New Zealand, by month

Share of searches by month for Maxxis, Continental. The figures are in the table below the chart.

View monthly share of searches table
MonthBridgestoneMichelinPirelliHankookGoodyearMaxxisContinental
Nov 202574.2%11.1%7%2.2%2.9%2.5%0.17%
Dec 202579.2%7.2%6%1.9%3.7%1.8%0.14%
Jan 202676.8%9.2%5.9%2.7%3.5%1.7%0.09%
Feb 202675.8%8.2%6.6%2.8%4.3%2.1%0.21%
Mar 202674.6%8.5%7.1%3%4.2%2.4%0.25%
Apr 202672%10.3%7.8%3.2%4.2%2.3%0.18%
May 202670.5%11.5%7.4%3.4%4.1%2.9%0.24%
Jun 202658.8%25.2%7.2%2.8%3.4%2.4%0.15%
Jul 202650.5%37%5.6%2%2.8%2%0.08%
Aug 202666%17.2%7.4%3.3%3.7%2.1%0.22%
Sep 202667.6%14.7%8.3%3.3%3.2%2.7%0.23%
Oct 202664.3%14.3%12.2%3.5%3.1%2.5%0.16%

How has branded search for Continental and Maxxis changed in New Zealand over the last 12 months?

3 findings
  • Maxxis was ahead of Continental in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Continental’s share of searches among truck tyre brands in New Zealand moved from 0.17% to 0.16%, and its estimated monthly branded searches moved from 40 to 30.
  • Across the 12 months ending October 2026, Maxxis’ share of searches among truck tyre brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 590 to 480.

How did search popularity change for New Zealand truck tyre brands in October 2026?

2 changes

  1. Estimated monthly branded searches for Continental in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.

  2. Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.

How are Continental’s and Maxxis’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Continental’s and Maxxis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental

1 branded search term

  • continental car tyres

Maxxis

1 branded search term

  • maxxis

How the Brand Demand Index is measured

Other head-to-heads among truck tyre brands

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