Brandwave

How popular isLIC?

In October 2026, people searched for LIC by name about 610 times in New Zealand, a 7% increase from the previous year. These searches made up 0.02% of all New Zealand agricultural co-operative searches, placing LIC eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about agricultural co-operatives, LIC appeared in two of the five answers and was the joint sixth most recommended of the eight.

Search and AI answers in October 2026

LIC is the eighth most searched of 8 competitors and the joint sixth most recommended in the AI answers we collected.

  1. FarmlandsShare of searches 55.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. FonterraShare of searches 29.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Ballance Agri-NutrientsShare of searches 11.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. Tatua Co-operative Dairy CompanyShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. LICShare of searches 0.02%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top agricultural co-operatives in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LIC was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LIC is the joint sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensdown1st
  2. Fonterra2nd
  3. Farmlands3rd
  4. Ballance Agri-Nutrients4th
  5. Silver Fern Farms5th
  6. Alliance Group6th
  7. LIC6th
  8. Tatua Co-operative Dairy Company8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmlands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fonterra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatua Co-operative Dairy Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about agricultural co-operatives

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for LIC compared with other New Zealand agricultural co-operatives?

LIC against agricultural co-operatives in New Zealand, by month

Share of searches by month for Farmlands, Fonterra, Ballance Agri-Nutrients, LIC. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmlandsFonterraBallance Agri-NutrientsTatua Co-operative Dairy CompanyRavensdownAlliance GroupSilver Fern FarmsLIC
Nov 202552.2%34.2%10.5%1.1%1%0.62%0.42%0.01%
Dec 202558.6%31.5%7.2%0.98%0.85%0.47%0.38%0.02%
Jan 202661.7%28.4%6.5%1.5%0.75%0.6%0.49%0.02%
Feb 202653.2%34.7%8.9%1.3%0.81%0.62%0.48%0.02%
Mar 202652.6%33.8%10.2%1.3%0.93%0.69%0.5%0.01%
Apr 202658.3%30.5%7.7%1.5%0.82%0.63%0.49%0.02%
May 202657.7%30.7%8.5%1.4%0.57%0.41%0.67%0.02%
Jun 202661.9%27.7%7.4%1.3%0.67%0.45%0.59%0.01%
Jul 202657.6%31.6%7.9%1.2%0.57%0.62%0.58%0.02%
Aug 202657%27.6%11.2%1.6%1.1%0.61%0.74%0.02%
Sep 202655.4%30%11%1.4%1.3%0.49%0.39%0.02%
Oct 202655.3%29.8%11.1%1.4%1.2%0.73%0.45%0.02%

  1. 1.Farmlands

    55.3%

    Held 1st. 35.4K estimated branded searches, +0.2% vs prior month. Share -0.1 points.

  2. 2.Fonterra

    29.8%

    Held 2nd. 19.1K estimated branded searches, -0.16% vs prior month. Share -0.2 points.

  3. 3.Ballance Agri-Nutrients

    11.1%

    Held 3rd. 7.1K estimated branded searches, +0.99% vs prior month. Share +0.1 points.

  4. 4.Tatua Co-operative Dairy Company

    1.4%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ravensdown

    1.2%

    Held 5th. 780 estimated branded searches, -9.3% vs prior month. Share -0.1 points.

  6. 6.Alliance Group

    0.73%

    Held 6th. 470 estimated branded searches, +51.6% vs prior month. Share +0.2 points.

  7. 7.Silver Fern Farms

    0.45%

    Held 7th. 290 estimated branded searches, +16% vs prior month. Share +0.1 points.

  8. 8.LIC

    0.02%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Ravensdown, Alliance Group and Silver Fern Farms sell other things too, so only their searches that name this product count here, like “hawkeye ravensdown”.

Compare popularity between LIC and its closest rivals

Every comparison with LIC

12 comparisons

How has branded search demand for LIC changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for LIC in New Zealand rose from 570 to 610.
  • Across the 12 months ending October 2026, LIC’s share of searches among agricultural co-operatives in New Zealand held steady, from 0.01% to 0.02%.

How did search popularity change for New Zealand agricultural co-operatives in October 2026?

5 changes

  1. Farmlands’ share of searches among agricultural co-operatives in New Zealand has lost ground for 3 months in a row, from 57.6% to 55.3% in October 2026.

  2. Estimated monthly branded searches for Tatua Co-operative Dairy Company in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026.

  3. Estimated monthly branded searches for Ravensdown in New Zealand rose 13% over 12 measured months, from 690 to 780 in October 2026.

  4. Estimated monthly branded searches for Alliance Group in New Zealand rose 11.9% over 12 measured months, from 420 to 470 in October 2026.

  5. Estimated monthly branded searches for Fonterra in New Zealand fell 16.9% over 12 measured months, from 23K to 19.1K in October 2026.

How are LIC’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lic bulls
  • lic dairy
  • lic genetics
  • livestock improvement corporation

Do you work for LIC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LIC compete?

LIC is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Agricultural co-operatives8th of 80.02%Shown above
Livestock genetics providers1st of 647.2%Show ranking
Creator with pink hair and a pink jacket

Is LIC your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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