Brandwave

How popular isFarmlands?

In October 2026, people searched for Farmlands by name about 35,400 times in New Zealand, about the same as the previous year. These searches made up 55.3% of all New Zealand agricultural co-operative searches, placing Farmlands first out of eight brands. When we asked both ChatGPT and Google AI Overviews about agricultural co-operatives, Farmlands appeared in all answers and was the third most recommended of the eight.

Search and AI answers in October 2026

Farmlands is the most searched of 8 competitors and the third most recommended in the AI answers we collected.

  1. FarmlandsShare of searches 55.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. FonterraShare of searches 29.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Ballance Agri-NutrientsShare of searches 11.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. Tatua Co-operative Dairy CompanyShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. RavensdownShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top agricultural co-operatives in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Farmlands appeared in all five answers. Farmlands is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensdown1st
  2. Fonterra2nd
  3. Farmlands3rd
  4. Ballance Agri-Nutrients4th
  5. Silver Fern Farms5th
  6. Alliance Group6th
  7. LIC6th
  8. Tatua Co-operative Dairy Company8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmlands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fonterra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatua Co-operative Dairy Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about agricultural co-operatives

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Farmlands compared with other New Zealand agricultural co-operatives?

Farmlands against agricultural co-operatives in New Zealand, by month

Share of searches by month for Farmlands, Fonterra, Ballance Agri-Nutrients. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmlandsFonterraBallance Agri-NutrientsTatua Co-operative Dairy CompanyRavensdownAlliance GroupSilver Fern FarmsLIC
Nov 202552.2%34.2%10.5%1.1%1%0.62%0.42%0.01%
Dec 202558.6%31.5%7.2%0.98%0.85%0.47%0.38%0.02%
Jan 202661.7%28.4%6.5%1.5%0.75%0.6%0.49%0.02%
Feb 202653.2%34.7%8.9%1.3%0.81%0.62%0.48%0.02%
Mar 202652.6%33.8%10.2%1.3%0.93%0.69%0.5%0.01%
Apr 202658.3%30.5%7.7%1.5%0.82%0.63%0.49%0.02%
May 202657.7%30.7%8.5%1.4%0.57%0.41%0.67%0.02%
Jun 202661.9%27.7%7.4%1.3%0.67%0.45%0.59%0.01%
Jul 202657.6%31.6%7.9%1.2%0.57%0.62%0.58%0.02%
Aug 202657%27.6%11.2%1.6%1.1%0.61%0.74%0.02%
Sep 202655.4%30%11%1.4%1.3%0.49%0.39%0.02%
Oct 202655.3%29.8%11.1%1.4%1.2%0.73%0.45%0.02%

  1. 1.Farmlands

    55.3%

    Held 1st. 35.4K estimated branded searches, +0.2% vs prior month. Share -0.1 points.

  2. 2.Fonterra

    29.8%

    Held 2nd. 19.1K estimated branded searches, -0.16% vs prior month. Share -0.2 points.

  3. 3.Ballance Agri-Nutrients

    11.1%

    Held 3rd. 7.1K estimated branded searches, +0.99% vs prior month. Share +0.1 points.

  4. 4.Tatua Co-operative Dairy Company

    1.4%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ravensdown

    1.2%

    Held 5th. 780 estimated branded searches, -9.3% vs prior month. Share -0.1 points.

  6. 6.Alliance Group

    0.73%

    Held 6th. 470 estimated branded searches, +51.6% vs prior month. Share +0.2 points.

  7. 7.Silver Fern Farms

    0.45%

    Held 7th. 290 estimated branded searches, +16% vs prior month. Share +0.1 points.

  8. 8.LIC

    0.02%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Ravensdown, Alliance Group and Silver Fern Farms sell other things too, so only their searches that name this product count here, like “hawkeye ravensdown”.

Compare popularity between Farmlands and its closest rivals

Every comparison with Farmlands

10 comparisons

How has branded search demand for Farmlands changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Farmlands in New Zealand held steady, from 35.1K to 35.4K.
  • Across the 12 months ending October 2026, Farmlands’ share of searches among agricultural co-operatives in New Zealand increased from 52.2% to 55.3%.
  • Across the 12 months ending October 2026, Farmlands’ share of searches among agricultural co-operatives in New Zealand peaked at 61.9% in June 2026 and was lowest at 52.2% in November 2025.

How did search popularity change for New Zealand agricultural co-operatives in October 2026?

5 changes

  1. Farmlands’ share of searches among agricultural co-operatives in New Zealand has lost ground for 3 months in a row, from 57.6% to 55.3% in October 2026.

  2. Estimated monthly branded searches for Tatua Co-operative Dairy Company in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026.

  3. Estimated monthly branded searches for Ravensdown in New Zealand rose 13% over 12 measured months, from 690 to 780 in October 2026.

  4. Estimated monthly branded searches for Alliance Group in New Zealand rose 11.9% over 12 measured months, from 420 to 470 in October 2026.

  5. Estimated monthly branded searches for Fonterra in New Zealand fell 16.9% over 12 measured months, from 23K to 19.1K in October 2026.

How are Farmlands’ branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Farmlands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • farmlands
  • farmlands chicken food
  • farmlands dog food
  • farmlands fuel
  • farmlands fuel partners
  • farmlands gumboots
  • farmlands netting
  • farmlands partners
  • farmlands rat bait
  • farmlands te puna
  • farmlands waterloo road
  • fence battens farmlands
  • sheep netting farmlands
  • wood shavings farmlands

Do you work for Farmlands? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Farmlands compete?

Farmlands is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rural supply stores1st of 440.9%Show ranking
Agricultural co-operatives1st of 855.3%Shown above
Creator with pink hair and a pink jacket

Is Farmlands your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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