Brandwave

Rural supply stores in New Zealand:Which brands are most popular in search?

In August 2026, Farmlands was the most searched among rural supply stores in New Zealand, with an estimated 43.5K branded searches and 40.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Farmlands40.8%
  2. Farm Source34.5%
  3. PGG Wrightson24.1%
  4. Wrightson Seeds0.68%

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Share of SearchLeaderboard

Compare the rural supply stores New Zealand farmers and lifestyle block owners shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rural supply stores in New Zealand, by month

Share of Search by month for Farmlands, Farm Source, PGG Wrightson. The figures are in the table below the chart.

View monthly share of search table
MonthFarmlandsFarm SourcePGG WrightsonWrightson Seeds
Oct 202540.5%34.5%24.3%0.69%
Nov 202543.2%30.3%25.8%0.74%
Dec 202544.7%29.6%25.3%0.4%
Jan 202645.8%31.4%22.3%0.51%
Feb 202640.9%34.3%24%0.83%
Mar 202640.9%34.2%24%0.82%
Apr 202641.2%34.3%24%0.56%
May 202640.9%34.3%24.2%0.56%
Jun 202645%32.6%22%0.43%
Jul 202641.3%34.5%23.7%0.56%
Aug 202640.8%34.5%24.1%0.68%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Farmlands

    40.8%

    held 1st · 43.5K estimated branded searches · -0.78% vs prior month · -0.5 points

  2. 2.Farm Source

    34.5%

    held 2nd · 36.8K estimated branded searches · +0.46% vs prior month · 0 points

  3. 3.PGG Wrightson

    24.1%

    held 3rd · 25.6K estimated branded searches · +1.9% vs prior month · +0.3 points

  4. 4.Wrightson Seeds

    0.68%

    held 4th · 720 estimated branded searches · +22% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among rural supply stores in New Zealand?

In August 2026, Farmlands was the most searched among rural supply stores in New Zealand, with an estimated 43.5K branded searches and 40.8% estimated Share of Search within this set. Farm Source is in 2nd place, 6.3 percentage points behind at 34.5% Share of Search.

New Zealand rural supply stores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Farmlands40.5% → 40.8%45.8%Jan 202640.5%Oct 20251st
Farm Source34.5%34.5%Oct 202529.6%Dec 20252nd
PGG Wrightson24.3% → 24.1%25.8%Nov 202522%Jun 20263rd
Wrightson Seeds0.69% → 0.68%0.83%Feb 20260.4%Dec 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Farmlands’ estimated Share of Search among rural supply stores in New Zealand peaked at 45.8% in January 2026 and was lowest at 40.5% in October 2025.
  • Across the 11 months ending August 2026, Farm Source’s estimated Share of Search among rural supply stores in New Zealand peaked at 34.5% in October 2025 and was lowest at 29.6% in December 2025.
  • Across the 11 months ending August 2026, PGG Wrightson’s estimated Share of Search among rural supply stores in New Zealand peaked at 25.8% in November 2025 and was lowest at 22% in June 2026.
  • Across the 11 months ending August 2026, Farmlands, Farm Source, PGG Wrightson and Wrightson Seeds held steady: their estimated Share of Search among rural supply stores in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand rural supply stores in August 2026?

Nothing among rural supply stores moved beyond provider rounding in August 2026.

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