How popular isFarm Source in search?
In August 2026, there were an estimated 36.8K branded searches for Farm Source in New Zealand which held steady over the last 11 months. Farm Source holds 34.5% estimated Share of Search among New Zealand rural supply stores and is ranked 2nd of 4 competitors for search popularity.
Farmlands40.8%
Farm Source34.5%
PGG Wrightson24.1%
Wrightson Seeds0.68%
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Which rural supply stores compete with Farm Source?
Share of Search by month for Farmlands, Farm Source, PGG Wrightson. The figures are in the table below the chart.
View monthly share of search table
| Month | Farmlands | Farm Source | PGG Wrightson | Wrightson Seeds |
|---|---|---|---|---|
| Oct 2025 | 40.5% | 34.5% | 24.3% | 0.69% |
| Nov 2025 | 43.2% | 30.3% | 25.8% | 0.74% |
| Dec 2025 | 44.7% | 29.6% | 25.3% | 0.4% |
| Jan 2026 | 45.8% | 31.4% | 22.3% | 0.51% |
| Feb 2026 | 40.9% | 34.3% | 24% | 0.83% |
| Mar 2026 | 40.9% | 34.2% | 24% | 0.82% |
| Apr 2026 | 41.2% | 34.3% | 24% | 0.56% |
| May 2026 | 40.9% | 34.3% | 24.2% | 0.56% |
| Jun 2026 | 45% | 32.6% | 22% | 0.43% |
| Jul 2026 | 41.3% | 34.5% | 23.7% | 0.56% |
| Aug 2026 | 40.8% | 34.5% | 24.1% | 0.68% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 43.5K | -0.78% | -0.5 points | |
| 2, held 2nd | 34.5% | 36.8K | +0.46% | 0 points | |
| 3, held 3rd | 24.1% | 25.6K | +1.9% | +0.3 points | |
| 4, held 4th | 0.68% | 720 | +22% | +0.1 points |
40.8%
held 1st · 43.5K estimated branded searches · -0.78% vs prior month · -0.5 points
34.5%
held 2nd · 36.8K estimated branded searches · +0.46% vs prior month · 0 points
24.1%
held 3rd · 25.6K estimated branded searches · +1.9% vs prior month · +0.3 points
0.68%
held 4th · 720 estimated branded searches · +22% vs prior month · +0.1 points
Compare search popularity between Farm Source and its closest rivals
How has branded search demand for Farm Source changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Farm Source in New Zealand held steady, from 35.9K to 36.8K.
- Across the 11 months ending August 2026, Farm Source’s estimated Share of Search among rural supply stores in New Zealand peaked at 34.5% in October 2025 and was lowest at 29.6% in December 2025.
How did search popularity change for New Zealand rural supply stores in August 2026?
0 changes
Nothing among rural supply stores moved beyond provider rounding in August 2026.
How is Farm Source measured?
Brandwave collects information about searches that people make online using Farm Source’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- farm source business
- farm source contact
- farm source discounts
- farm source dog food
- farm source fonterra
- farm source fuel
- farm source fuel discounts
- farm source milk powder
- farm source online
- farm source online shopping
- farm source rd1
- farm source shop
- farm source shop online
- farm source store
- farm source website
- farmsource
- farmsource albany
- www farm source
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Is Farm Source your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.