Brandwave

How popular isWrightson Seeds in search?

In August 2026, there were an estimated 720 branded searches for Wrightson Seeds in New Zealand which held steady over the last 11 months. Wrightson Seeds holds 0.68% estimated Share of Search among New Zealand rural supply stores and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Farmlands40.8%
  2. Farm Source34.5%
  3. PGG Wrightson24.1%
  4. Wrightson Seeds0.68%
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Which rural supply stores compete with Wrightson Seeds?

Wrightson Seeds against rural supply stores in New Zealand, by month

Share of Search by month for Farmlands, Farm Source, PGG Wrightson, Wrightson Seeds. The figures are in the table below the chart.

View monthly share of search table
MonthFarmlandsFarm SourcePGG WrightsonWrightson Seeds
Oct 202540.5%34.5%24.3%0.69%
Nov 202543.2%30.3%25.8%0.74%
Dec 202544.7%29.6%25.3%0.4%
Jan 202645.8%31.4%22.3%0.51%
Feb 202640.9%34.3%24%0.83%
Mar 202640.9%34.2%24%0.82%
Apr 202641.2%34.3%24%0.56%
May 202640.9%34.3%24.2%0.56%
Jun 202645%32.6%22%0.43%
Jul 202641.3%34.5%23.7%0.56%
Aug 202640.8%34.5%24.1%0.68%
Sep 2026————
  1. 1.Farmlands

    40.8%

    held 1st · 43.5K estimated branded searches · -0.78% vs prior month · -0.5 points

  2. held 2nd · 36.8K estimated branded searches · +0.46% vs prior month · 0 points

  3. held 3rd · 25.6K estimated branded searches · +1.9% vs prior month · +0.3 points

  4. held 4th · 720 estimated branded searches · +22% vs prior month · +0.1 points

Compare search popularity between Wrightson Seeds and its closest rivals

How has branded search demand for Wrightson Seeds changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wrightson Seeds in New Zealand held steady at 720.
  • Across the 11 months ending August 2026, Wrightson Seeds’ estimated Share of Search among rural supply stores in New Zealand held steady, from 0.69% to 0.68%.

How did search popularity change for New Zealand rural supply stores in August 2026?

Nothing among rural supply stores moved beyond provider rounding in August 2026.

How is Wrightson Seeds measured?

Brandwave collects information about searches that people make online using Wrightson Seeds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wrightson seeds

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How the Brand Demand Index is measured

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Is Wrightson Seeds your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.