How popular isFarmlands in search?
In August 2026, there were an estimated 43.5K branded searches for Farmlands in New Zealand which held steady over the last 11 months. Farmlands holds 40.8% estimated Share of Search among New Zealand rural supply stores and is ranked 1st of 4 competitors for search popularity.
Farmlands40.8%
Farm Source34.5%
PGG Wrightson24.1%
Wrightson Seeds0.68%
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Which rural supply stores compete with Farmlands?
Share of Search by month for Farmlands, Farm Source, PGG Wrightson. The figures are in the table below the chart.
View monthly share of search table
| Month | Farmlands | Farm Source | PGG Wrightson | Wrightson Seeds |
|---|---|---|---|---|
| Oct 2025 | 40.5% | 34.5% | 24.3% | 0.69% |
| Nov 2025 | 43.2% | 30.3% | 25.8% | 0.74% |
| Dec 2025 | 44.7% | 29.6% | 25.3% | 0.4% |
| Jan 2026 | 45.8% | 31.4% | 22.3% | 0.51% |
| Feb 2026 | 40.9% | 34.3% | 24% | 0.83% |
| Mar 2026 | 40.9% | 34.2% | 24% | 0.82% |
| Apr 2026 | 41.2% | 34.3% | 24% | 0.56% |
| May 2026 | 40.9% | 34.3% | 24.2% | 0.56% |
| Jun 2026 | 45% | 32.6% | 22% | 0.43% |
| Jul 2026 | 41.3% | 34.5% | 23.7% | 0.56% |
| Aug 2026 | 40.8% | 34.5% | 24.1% | 0.68% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 43.5K | -0.78% | -0.5 points | |
| 2, held 2nd | 34.5% | 36.8K | +0.46% | 0 points | |
| 3, held 3rd | 24.1% | 25.6K | +1.9% | +0.3 points | |
| 4, held 4th | 0.68% | 720 | +22% | +0.1 points |
40.8%
held 1st · 43.5K estimated branded searches · -0.78% vs prior month · -0.5 points
34.5%
held 2nd · 36.8K estimated branded searches · +0.46% vs prior month · 0 points
24.1%
held 3rd · 25.6K estimated branded searches · +1.9% vs prior month · +0.3 points
0.68%
held 4th · 720 estimated branded searches · +22% vs prior month · +0.1 points
Compare search popularity between Farmlands and its closest rivals
How has branded search demand for Farmlands changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Farmlands in New Zealand held steady, from 42.1K to 43.5K.
- Across the 11 months ending August 2026, Farmlands’ estimated Share of Search among rural supply stores in New Zealand peaked at 45.8% in January 2026 and was lowest at 40.5% in October 2025.
How did search popularity change for New Zealand rural supply stores in August 2026?
0 changes
Nothing among rural supply stores moved beyond provider rounding in August 2026.
How is Farmlands measured?
Brandwave collects information about searches that people make online using Farmlands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- farmlands
- farmlands chicken food
- farmlands co nz
- farmlands discount
- farmlands dog food
- farmlands electric fence standards
- farmlands fuel
- farmlands fuel discount
- farmlands fuel partners
- farmlands gumboots
- farmlands near me
- farmlands netting
- farmlands nz
- farmlands online
- farmlands partners
- farmlands rat bait
- farmlands shop online
- farmlands store
- farmlands te puna
- farmlands waterloo road
- fence battens farmlands
- sheep netting farmlands
- wood shavings farmlands
Do you work for Farmlands? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Farmlands your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.