Farm Source vs Farmlands:Which is more popular by branded search in New Zealand?
In August 2026, Farmlands had more branded searches than Farm Source among rural supply stores in New Zealand. Farmlands was estimated to have 43.5K branded searches compared to Farm Source’s 36.8K, and held a 40.8% Share of Search versus Farm Source’s 34.5%.
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Which is more popular in search, Farm Source or Farmlands?
Compare the rural supply stores New Zealand farmers and lifestyle block owners shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farmlands, Farm Source. The figures are in the table below the chart.
View monthly share of search table
| Month | Farmlands | Farm Source | PGG Wrightson | Wrightson Seeds |
|---|---|---|---|---|
| Oct 2025 | 40.5% | 34.5% | 24.3% | 0.69% |
| Nov 2025 | 43.2% | 30.3% | 25.8% | 0.74% |
| Dec 2025 | 44.7% | 29.6% | 25.3% | 0.4% |
| Jan 2026 | 45.8% | 31.4% | 22.3% | 0.51% |
| Feb 2026 | 40.9% | 34.3% | 24% | 0.83% |
| Mar 2026 | 40.9% | 34.2% | 24% | 0.82% |
| Apr 2026 | 41.2% | 34.3% | 24% | 0.56% |
| May 2026 | 40.9% | 34.3% | 24.2% | 0.56% |
| Jun 2026 | 45% | 32.6% | 22% | 0.43% |
| Jul 2026 | 41.3% | 34.5% | 23.7% | 0.56% |
| Aug 2026 | 40.8% | 34.5% | 24.1% | 0.68% |
| Sep 2026 | — | — | — | — |
How has the Farm Source and Farmlands comparison changed over the last 12 months?
3 findings
- Farmlands was ahead of Farm Source in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farm Source’s estimated Share of Search among rural supply stores in New Zealand held steady at 34.5%, and its estimated monthly branded searches moved from 35.9K to 36.8K.
- Across the 11 months ending August 2026, Farmlands’ estimated Share of Search among rural supply stores in New Zealand moved from 40.5% to 40.8%, and its estimated monthly branded searches moved from 42.1K to 43.5K.
How did search popularity change for New Zealand rural supply stores in August 2026?
0 changes
Neither Farm Source nor Farmlands moved beyond provider rounding among rural supply stores in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Farm Source’s and Farmlands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farm Source
18 branded search terms
- farm source business
- farm source contact
- farm source discounts
- farm source dog food
- farm source fonterra
- farm source fuel
- farm source fuel discounts
- farm source milk powder
- farm source online
- farm source online shopping
- farm source rd1
- farm source shop
- farm source shop online
- farm source store
- farm source website
- farmsource
- farmsource albany
- www farm source
Farmlands
23 branded search terms
- farmlands
- farmlands chicken food
- farmlands co nz
- farmlands discount
- farmlands dog food
- farmlands electric fence standards
- farmlands fuel
- farmlands fuel discount
- farmlands fuel partners
- farmlands gumboots
- farmlands near me
- farmlands netting
- farmlands nz
- farmlands online
- farmlands partners
- farmlands rat bait
- farmlands shop online
- farmlands store
- farmlands te puna
- farmlands waterloo road
- fence battens farmlands
- sheep netting farmlands
- wood shavings farmlands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.