Farmlands vs Wrightson Seeds:Which is more popular by branded search in New Zealand?
In August 2026, Farmlands had more branded searches than Wrightson Seeds among rural supply stores in New Zealand. Farmlands was estimated to have 43.5K branded searches compared to Wrightson Seeds’ 720, and held a 40.8% Share of Search versus Wrightson Seeds’ 0.68%.
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Which is more popular in search, Farmlands or Wrightson Seeds?
Compare the rural supply stores New Zealand farmers and lifestyle block owners shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farmlands, Wrightson Seeds. The figures are in the table below the chart.
View monthly share of search table
| Month | Farmlands | Farm Source | PGG Wrightson | Wrightson Seeds |
|---|---|---|---|---|
| Oct 2025 | 40.5% | 34.5% | 24.3% | 0.69% |
| Nov 2025 | 43.2% | 30.3% | 25.8% | 0.74% |
| Dec 2025 | 44.7% | 29.6% | 25.3% | 0.4% |
| Jan 2026 | 45.8% | 31.4% | 22.3% | 0.51% |
| Feb 2026 | 40.9% | 34.3% | 24% | 0.83% |
| Mar 2026 | 40.9% | 34.2% | 24% | 0.82% |
| Apr 2026 | 41.2% | 34.3% | 24% | 0.56% |
| May 2026 | 40.9% | 34.3% | 24.2% | 0.56% |
| Jun 2026 | 45% | 32.6% | 22% | 0.43% |
| Jul 2026 | 41.3% | 34.5% | 23.7% | 0.56% |
| Aug 2026 | 40.8% | 34.5% | 24.1% | 0.68% |
| Sep 2026 | — | — | — | — |
How has the Farmlands and Wrightson Seeds comparison changed over the last 12 months?
3 findings
- Farmlands was ahead of Wrightson Seeds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farmlands’ estimated Share of Search among rural supply stores in New Zealand moved from 40.5% to 40.8%, and its estimated monthly branded searches moved from 42.1K to 43.5K.
- Across the 11 months ending August 2026, Wrightson Seeds’ estimated Share of Search among rural supply stores in New Zealand moved from 0.69% to 0.68%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand rural supply stores in August 2026?
0 changes
Neither Farmlands nor Wrightson Seeds moved beyond provider rounding among rural supply stores in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Farmlands’ and Wrightson Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmlands
23 branded search terms
- farmlands
- farmlands chicken food
- farmlands co nz
- farmlands discount
- farmlands dog food
- farmlands electric fence standards
- farmlands fuel
- farmlands fuel discount
- farmlands fuel partners
- farmlands gumboots
- farmlands near me
- farmlands netting
- farmlands nz
- farmlands online
- farmlands partners
- farmlands rat bait
- farmlands shop online
- farmlands store
- farmlands te puna
- farmlands waterloo road
- fence battens farmlands
- sheep netting farmlands
- wood shavings farmlands
Wrightson Seeds
1 branded search term
- wrightson seeds
Put your own brand in this comparison
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