Brandwave

How popular isPGG Wrightson in search?

In August 2026, there were an estimated 25.6K branded searches for PGG Wrightson in New Zealand which held steady over the last 11 months. PGG Wrightson holds 24.1% estimated Share of Search among New Zealand rural supply stores and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Farmlands40.8%
  2. Farm Source34.5%
  3. PGG Wrightson24.1%
  4. Wrightson Seeds0.68%
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Which rural supply stores compete with PGG Wrightson?

PGG Wrightson against rural supply stores in New Zealand, by month

Share of Search by month for Farmlands, Farm Source, PGG Wrightson. The figures are in the table below the chart.

View monthly share of search table
MonthFarmlandsFarm SourcePGG WrightsonWrightson Seeds
Oct 202540.5%34.5%24.3%0.69%
Nov 202543.2%30.3%25.8%0.74%
Dec 202544.7%29.6%25.3%0.4%
Jan 202645.8%31.4%22.3%0.51%
Feb 202640.9%34.3%24%0.83%
Mar 202640.9%34.2%24%0.82%
Apr 202641.2%34.3%24%0.56%
May 202640.9%34.3%24.2%0.56%
Jun 202645%32.6%22%0.43%
Jul 202641.3%34.5%23.7%0.56%
Aug 202640.8%34.5%24.1%0.68%
Sep 2026————
  1. 1.Farmlands

    40.8%

    held 1st · 43.5K estimated branded searches · -0.78% vs prior month · -0.5 points

  2. held 2nd · 36.8K estimated branded searches · +0.46% vs prior month · 0 points

  3. held 3rd · 25.6K estimated branded searches · +1.9% vs prior month · +0.3 points

  4. held 4th · 720 estimated branded searches · +22% vs prior month · +0.1 points

Compare search popularity between PGG Wrightson and its closest rivals

How has branded search demand for PGG Wrightson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PGG Wrightson in New Zealand held steady, from 25.3K to 25.6K.
  • Across the 11 months ending August 2026, PGG Wrightson’s estimated Share of Search among rural supply stores in New Zealand peaked at 25.8% in November 2025 and was lowest at 22% in June 2026.

How did search popularity change for New Zealand rural supply stores in August 2026?

Nothing among rural supply stores moved beyond provider rounding in August 2026.

How is PGG Wrightson measured?

Brandwave collects information about searches that people make online using PGG Wrightson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • agonline pgg wrightson
  • pgg wrightson
  • pgg wrightson blenheim road
  • pgg wrightson farm supplies
  • pgg wrightson grass seed
  • pgg wrightson hours
  • pgg wrightson livestock
  • pgg wrightson livestock agents
  • pgg wrightson livestock facebook
  • pgg wrightson livestock sales
  • pgg wrightson near me
  • pgg wrightson nelson
  • pgg wrightson nz
  • pgg wrightson online
  • pgg wrightson opening hours
  • pgg wrightson rewards
  • pgg wrightson sale
  • pgg wrightson seed
  • pgg wrightson shop
  • pgg wrightson store
  • pgg wrightson wool
  • pgg wrightson wyndham
  • pggwrightson
  • pggwrightson co nz
  • pggwrightson store

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How the Brand Demand Index is measured

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Is PGG Wrightson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.