Brandwave

How popular isFarmlands?

In October 2026, people searched for Farmlands by name about 35,400 times in New Zealand, about the same as the previous year. These searches made up 40.9% of all New Zealand rural supply store searches, placing Farmlands first out of four stores. When we asked both ChatGPT and Google AI Overviews about rural supply stores, Farmlands appeared in all answers and was the joint most recommended of the four.

Search and AI answers in October 2026

Farmlands is the most searched of 4 competitors and the joint most recommended in the AI answers we collected.

  1. FarmlandsShare of searches 40.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Farm SourceShare of searches 31.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. PGG WrightsonShare of searches 26.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Wrightson SeedsShare of searches 0.83%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top rural supply stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Farmlands appeared in all four answers. Farmlands is the joint most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farmlands1st
  2. PGG Wrightson1st
  3. Farm Source3rd
  4. Wrightson Seeds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmlands4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Farm Source4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PGG Wrightson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wrightson Seeds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about rural supply stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Farmlands compared with other New Zealand rural supply stores?

Farmlands against rural supply stores in New Zealand, by month

Share of searches by month for Farmlands, Farm Source, PGG Wrightson. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmlandsFarm SourcePGG WrightsonWrightson Seeds
Nov 202540.4%31.8%26.9%0.83%
Dec 202540.8%32%26.8%0.45%
Jan 202642.6%33.4%23.4%0.58%
Feb 202637.9%36.1%25%0.94%
Mar 202638.1%36%24.9%0.94%
Apr 202638.2%36.2%25%0.64%
May 202638.1%36.3%24.9%0.64%
Jun 202642.8%33.6%23%0.48%
Jul 202638.3%36.2%24.8%0.64%
Aug 202638.1%36.3%24.9%0.78%
Sep 202638.2%36.2%24.8%0.78%
Oct 202640.9%31.8%26.5%0.83%

  1. 1.Farmlands

    40.9%

    Held 1st. 35.4K estimated branded searches, +0.2% vs prior month. Share +2.7 points.

  2. 2.Farm Source

    31.8%

    Held 2nd. 27.6K estimated branded searches, -17.8% vs prior month. Share -4.4 points.

  3. 3.PGG Wrightson

    26.5%

    Held 3rd. 22.9K estimated branded searches, -0.09% vs prior month. Share +1.7 points.

  4. 4.Wrightson Seeds

    0.83%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Farmlands and its closest rivals

Every comparison with Farmlands

10 comparisons

How has branded search demand for Farmlands changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Farmlands in New Zealand held steady, from 35.1K to 35.4K.
  • Across the 12 months ending October 2026, Farmlands’ share of searches among rural supply stores in New Zealand peaked at 42.8% in June 2026 and was lowest at 37.9% in February 2026.

How did search popularity change for New Zealand rural supply stores in October 2026?

3 changes

  1. In October 2026, Farmlands gained share of searches among rural supply stores in New Zealand, from 38.2% to 40.9%.

  2. In October 2026, PGG Wrightson gained share of searches among rural supply stores in New Zealand, from 24.8% to 26.5%.

  3. In October 2026, Farm Source lost share of searches among rural supply stores in New Zealand, from 36.2% to 31.8%.

How are Farmlands’ branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Farmlands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • farmlands
  • farmlands chicken food
  • farmlands dog food
  • farmlands fuel
  • farmlands fuel partners
  • farmlands gumboots
  • farmlands netting
  • farmlands partners
  • farmlands rat bait
  • farmlands te puna
  • farmlands waterloo road
  • fence battens farmlands
  • sheep netting farmlands
  • wood shavings farmlands

Do you work for Farmlands? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Farmlands compete?

Farmlands is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rural supply stores1st of 440.9%Shown above
Agricultural co-operatives1st of 855.3%Show ranking
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Is Farmlands your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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