Brandwave

How popular isFarm Source?

In October 2026, people searched for Farm Source by name about 27,600 times in New Zealand, about the same as the previous year. These searches made up 31.8% of all New Zealand rural supply store searches, placing Farm Source second out of four stores. When we asked both ChatGPT and Google AI Overviews about rural supply stores, Farm Source appeared in all answers and was the third most recommended of the four.

Search and AI answers in October 2026

Farm Source is the second most searched of 4 competitors and the third most recommended in the AI answers we collected.

  1. FarmlandsShare of searches 40.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Farm SourceShare of searches 31.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. PGG WrightsonShare of searches 26.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Wrightson SeedsShare of searches 0.83%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top rural supply stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Farm Source appeared in all four answers. Farm Source is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farmlands1st
  2. PGG Wrightson1st
  3. Farm Source3rd
  4. Wrightson Seeds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmlands4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Farm Source4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PGG Wrightson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wrightson Seeds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about rural supply stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Farm Source compared with other New Zealand rural supply stores?

Farm Source against rural supply stores in New Zealand, by month

Share of searches by month for Farmlands, Farm Source, PGG Wrightson. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmlandsFarm SourcePGG WrightsonWrightson Seeds
Nov 202540.4%31.8%26.9%0.83%
Dec 202540.8%32%26.8%0.45%
Jan 202642.6%33.4%23.4%0.58%
Feb 202637.9%36.1%25%0.94%
Mar 202638.1%36%24.9%0.94%
Apr 202638.2%36.2%25%0.64%
May 202638.1%36.3%24.9%0.64%
Jun 202642.8%33.6%23%0.48%
Jul 202638.3%36.2%24.8%0.64%
Aug 202638.1%36.3%24.9%0.78%
Sep 202638.2%36.2%24.8%0.78%
Oct 202640.9%31.8%26.5%0.83%

  1. 1.Farmlands

    40.9%

    Held 1st. 35.4K estimated branded searches, +0.2% vs prior month. Share +2.7 points.

  2. 2.Farm Source

    31.8%

    Held 2nd. 27.6K estimated branded searches, -17.8% vs prior month. Share -4.4 points.

  3. 3.PGG Wrightson

    26.5%

    Held 3rd. 22.9K estimated branded searches, -0.09% vs prior month. Share +1.7 points.

  4. 4.Wrightson Seeds

    0.83%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Farm Source and its closest rivals

Every comparison with Farm Source

3 comparisons

How has branded search demand for Farm Source changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Farm Source in New Zealand held steady at 27.6K.
  • Across the 12 months ending October 2026, Farm Source’s share of searches among rural supply stores in New Zealand peaked at 36.3% in May 2026 and was lowest at 31.8% in November 2025.

How did search popularity change for New Zealand rural supply stores in October 2026?

3 changes

  1. In October 2026, Farmlands gained share of searches among rural supply stores in New Zealand, from 38.2% to 40.9%.

  2. In October 2026, PGG Wrightson gained share of searches among rural supply stores in New Zealand, from 24.8% to 26.5%.

  3. In October 2026, Farm Source lost share of searches among rural supply stores in New Zealand, from 36.2% to 31.8%.

How are Farm Source’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Farm Source’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • farm source business
  • farm source discounts
  • farm source fonterra
  • farmsource
  • farmsource albany

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How the Brand Demand Index is measured

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