Brandwave

Farmlands vs LIC:Which is more popular in New Zealand?

In October 2026, Farmlands had more branded searches than LIC among agricultural co-operatives in New Zealand. Farmlands had about 35,400 branded searches, while LIC had 10. Farmlands made up 55.3% of all agricultural co-operative searches we track, and LIC accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about agricultural co-operatives, Farmlands appeared in all five answers and LIC in two. Farmlands was mentioned before LIC in every answer.

Among agricultural co-operatives in New Zealand in October 2026

Who do people search for more?

Farmlands, about 3541 searches for every 1 for LIC

Farmlands 35.4K searchesLIC 10 searches

Who does AI mention more?

Farmlands, mentioned in every answer we collected

Farmlands in 5 of 5LIC in 2 of 5

Who does AI recommend more?

Farmlands, named ahead of LIC in every answer

Farmlands first in 5LIC never first

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Top agricultural co-operatives in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Farmlands appeared in all five answers. LIC was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Farmlands was listed before LIC in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensdown1st
  2. Fonterra2nd
  3. Farmlands3rd
  4. Ballance Agri-Nutrients4th
  5. Silver Fern Farms5th
  6. Alliance Group6th
  7. LIC6th
  8. Tatua Co-operative Dairy Company8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmlands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fonterra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatua Co-operative Dairy Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about agricultural co-operatives

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Farmlands or LIC more popular in search?

This chart shows how often people search Google for Farmlands and LIC by name. Each line represents a brand's share of searches for all eight agricultural co-operative brands we track, month by month, from searches in New Zealand.

Farmlands and LIC among agricultural co-operatives in New Zealand, by month

Share of searches by month for Farmlands, LIC. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmlandsFonterraBallance Agri-NutrientsTatua Co-operative Dairy CompanyRavensdownAlliance GroupSilver Fern FarmsLIC
Nov 202552.2%34.2%10.5%1.1%1%0.62%0.42%0.01%
Dec 202558.6%31.5%7.2%0.98%0.85%0.47%0.38%0.02%
Jan 202661.7%28.4%6.5%1.5%0.75%0.6%0.49%0.02%
Feb 202653.2%34.7%8.9%1.3%0.81%0.62%0.48%0.02%
Mar 202652.6%33.8%10.2%1.3%0.93%0.69%0.5%0.01%
Apr 202658.3%30.5%7.7%1.5%0.82%0.63%0.49%0.02%
May 202657.7%30.7%8.5%1.4%0.57%0.41%0.67%0.02%
Jun 202661.9%27.7%7.4%1.3%0.67%0.45%0.59%0.01%
Jul 202657.6%31.6%7.9%1.2%0.57%0.62%0.58%0.02%
Aug 202657%27.6%11.2%1.6%1.1%0.61%0.74%0.02%
Sep 202655.4%30%11%1.4%1.3%0.49%0.39%0.02%
Oct 202655.3%29.8%11.1%1.4%1.2%0.73%0.45%0.02%

How has branded search for Farmlands and LIC changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand agricultural co-operatives in October 2026?

1 change

  1. Farmlands’ share of searches among agricultural co-operatives in New Zealand has lost ground for 3 months in a row, from 57.6% to 55.3% in October 2026.

How are Farmlands’ and LIC’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Farmlands’ and LIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farmlands

14 branded search terms

  • farmlands
  • farmlands chicken food
  • farmlands dog food
  • farmlands fuel
  • farmlands fuel partners
  • farmlands gumboots
  • farmlands netting
  • farmlands partners
  • farmlands rat bait
  • farmlands te puna
  • farmlands waterloo road
  • fence battens farmlands
  • sheep netting farmlands
  • wood shavings farmlands

LIC

1 branded search term

  • lic dairy

How the Brand Demand Index is measured

Other head-to-heads among agricultural co-operatives

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