Brandwave

Farmlands vs Fonterra:Which is more popular in New Zealand?

In October 2026, Farmlands had more branded searches than Fonterra among agricultural co-operatives in New Zealand. Farmlands had about 35,400 branded searches, while Fonterra had 19,100. Farmlands made up 55.3% of all agricultural co-operative searches we track, and Fonterra accounted for 29.8%. When we asked ChatGPT and Google AI Overviews about agricultural co-operatives, both Farmlands and Fonterra appeared in all five answers. Fonterra was mentioned before Farmlands in three out of five answers.

Among agricultural co-operatives in New Zealand in October 2026

Who do people search for more?

Farmlands, about 85% more searches than Fonterra

Farmlands 35.4K searchesFonterra 19.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Farmlands in 5 of 5Fonterra in 5 of 5

Who does AI recommend more?

Fonterra, named ahead of Farmlands in 3 of 5 answers

Fonterra first in 3Farmlands first in 2

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Top agricultural co-operatives in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Farmlands and Fonterra showed up in all five answers. Fonterra was listed before Farmlands in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensdown1st
  2. Fonterra2nd
  3. Farmlands3rd
  4. Ballance Agri-Nutrients4th
  5. Silver Fern Farms5th
  6. Alliance Group6th
  7. LIC6th
  8. Tatua Co-operative Dairy Company8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmlands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fonterra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatua Co-operative Dairy Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about agricultural co-operatives

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Farmlands or Fonterra more popular in search?

This chart shows how often people search Google for Farmlands and Fonterra by name. Each line represents a brand's share of searches for all eight agricultural co-operative brands we track, month by month, from searches in New Zealand.

Farmlands and Fonterra among agricultural co-operatives in New Zealand, by month

Share of searches by month for Farmlands, Fonterra. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmlandsFonterraBallance Agri-NutrientsTatua Co-operative Dairy CompanyRavensdownAlliance GroupSilver Fern FarmsLIC
Nov 202552.2%34.2%10.5%1.1%1%0.62%0.42%0.01%
Dec 202558.6%31.5%7.2%0.98%0.85%0.47%0.38%0.02%
Jan 202661.7%28.4%6.5%1.5%0.75%0.6%0.49%0.02%
Feb 202653.2%34.7%8.9%1.3%0.81%0.62%0.48%0.02%
Mar 202652.6%33.8%10.2%1.3%0.93%0.69%0.5%0.01%
Apr 202658.3%30.5%7.7%1.5%0.82%0.63%0.49%0.02%
May 202657.7%30.7%8.5%1.4%0.57%0.41%0.67%0.02%
Jun 202661.9%27.7%7.4%1.3%0.67%0.45%0.59%0.01%
Jul 202657.6%31.6%7.9%1.2%0.57%0.62%0.58%0.02%
Aug 202657%27.6%11.2%1.6%1.1%0.61%0.74%0.02%
Sep 202655.4%30%11%1.4%1.3%0.49%0.39%0.02%
Oct 202655.3%29.8%11.1%1.4%1.2%0.73%0.45%0.02%

How has branded search for Farmlands and Fonterra changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand agricultural co-operatives in October 2026?

2 changes

  1. Farmlands’ share of searches among agricultural co-operatives in New Zealand has lost ground for 3 months in a row, from 57.6% to 55.3% in October 2026.

  2. Estimated monthly branded searches for Fonterra in New Zealand fell 16.9% over 12 measured months, from 23K to 19.1K in October 2026.

How are Farmlands’ and Fonterra’s branded searches counted?

30 search terms

Brandwave collects information about searches that people make online using Farmlands’ and Fonterra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farmlands

14 branded search terms

  • farmlands
  • farmlands chicken food
  • farmlands dog food
  • farmlands fuel
  • farmlands fuel partners
  • farmlands gumboots
  • farmlands netting
  • farmlands partners
  • farmlands rat bait
  • farmlands te puna
  • farmlands waterloo road
  • fence battens farmlands
  • sheep netting farmlands
  • wood shavings farmlands

Fonterra

16 branded search terms

  • fonterra
  • fonterra cambridge
  • fonterra canpac
  • fonterra cheese
  • fonterra co-op
  • fonterra company
  • fonterra dairy
  • fonterra milk
  • fonterra milky way
  • fonterra sites
  • fonterra te rapa
  • fonterra whareroa
  • miles hurrell fonterra
  • my fonterra
  • my fonterra milkyway
  • peter mcbride fonterra

How the Brand Demand Index is measured

Other head-to-heads among agricultural co-operatives

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