Brandwave

How popular isL&P?

In September 2026, people searched for L&P by name about 6,150 times in New Zealand, about the same as the previous year. These searches made up 14.6% of all New Zealand soft drink brand searches, placing L&P third out of seven brands. When we asked both ChatGPT and Google AI Overviews about soft drink brands, L&P appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

L&P is the third most searched of 7 competitors and the most recommended in AI answers.

  1. Coca-ColaShare of searches 51.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PepsiShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. L&PShare of searches 14.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BundabergShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SchweppesShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top soft drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, L&P was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. L&P is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L&P1st
  2. Coca-Cola2nd
  3. Schweppes3rd
  4. Pepsi4th
  5. Bundaberg5th
  6. Phoenix Organic6th
  7. Karma Drinks7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coca-Cola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • L&P4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepsi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schweppes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bundaberg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phoenix Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karma Drinks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soft drink brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soft drink brands compete with L&P?

L&P against soft drink brands in New Zealand, by month

Share of searches by month for Coca-Cola, Pepsi, L&P, Bundaberg, Schweppes, Karma Drinks. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiL&PBundabergSchweppesKarma DrinksPhoenix Organic
Oct 202549.2%13%17.1%10.4%5.5%4.3%0.45%
Nov 202548.4%10.9%23.6%8.8%4.6%3.3%0.39%
Dec 202547.3%11.8%17.7%12.8%6.5%3.4%0.55%
Jan 202650.2%12.1%17.5%10.7%5.3%3.8%0.44%
Feb 202650.4%13.8%17.9%8.9%4.1%4.5%0.3%
Mar 202650.2%12.6%18.4%10.8%3.8%3.8%0.4%
Apr 202649.5%14.3%17.8%9%5.4%3.7%0.31%
May 202652%13.4%16.5%9.9%4.3%3.7%0.28%
Jun 202653.9%15.4%13.8%9.6%4%3.1%0.28%
Jul 202649.8%17%14.1%9.9%5.3%3.5%0.37%
Aug 202650.7%16.2%14.4%9.1%5%4.4%0.32%
Sep 202651.4%16%14.6%9.2%5%3.4%0.4%

  1. 1.Coca-Cola

    51.4%

    Held 1st. 21.7K estimated branded searches, -1.1% vs prior month. Share +0.6 points.

  2. 2.Pepsi

    16%

    Held 2nd. 6.8K estimated branded searches, -3.2% vs prior month. Share -0.1 points.

  3. 3.L&P

    14.6%

    Held 3rd. 6.2K estimated branded searches, -1.1% vs prior month. Share +0.2 points.

  4. 4.Bundaberg

    9.2%

    Held 4th. 3.9K estimated branded searches, -0.51% vs prior month. Share +0.2 points.

  5. 5.Schweppes

    5%

    Held 5th. 2.1K estimated branded searches, -2.3% vs prior month. Share 0 points.

  6. 6.Karma Drinks

    3.4%

    Held 6th. 1.4K estimated branded searches, -23.3% vs prior month. Share -0.9 points.

  7. 7.Phoenix Organic

    0.4%

    Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

Compare popularity between L&P and its closest rivals

Every comparison with L&P

6 comparisons

How has branded search demand for L&P changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for L&P in New Zealand held steady, from 6.4K to 6.2K.
  • Across the 12 months ending September 2026, L&P’s share of searches among soft drink brands in New Zealand decreased from 17.1% to 14.6%.
  • Across the 12 months ending September 2026, L&P’s share of searches among soft drink brands in New Zealand peaked at 23.6% in November 2025 and was lowest at 13.8% in June 2026.
  • Across the 12 months ending September 2026, L&P fell from 2nd to 3rd among soft drink brands in New Zealand.

How did search popularity change for New Zealand soft drink brands in September 2026?

4 changes

  1. In September 2026, Coca-Cola gained share of searches among soft drink brands in New Zealand, from 50.7% to 51.4%.

  2. In September 2026, Karma Drinks lost share of searches among soft drink brands in New Zealand, from 4.4% to 3.4%.

  3. L&P’s share of searches among soft drink brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 14.6% in September 2026.

  4. Estimated monthly branded searches for Pepsi in New Zealand rose 38.8% over 12 measured months, from 4.9K to 6.8K in September 2026.

How are L&P’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using L&P’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • l&p
  • l&p can
  • l&p cans
  • l&p drinks
  • l&p soda
  • landp
  • lp
  • lp drink
  • lp soft drink

How the Brand Demand Index is measured

Who owns L&P?

L&P is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Fuze Tea, Keri, Kiwi Blue, Powerade and Pump, owned by the same company, in New Zealand.

Do you work for L&P? To request corrections or removal please contact us via our support page and we will be happy to assist.

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