Brandwave

Soft drink brands in New Zealand:Which brands are most popular in search?

In August 2026, Coca-Cola was the most searched among soft drink brands in New Zealand, with an estimated 28.2K branded searches and 54.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Coca-Cola54.8%
  2. Pepsi14.6%
  3. L&P12.5%
  4. Bundaberg8.5%
  5. Schweppes5.1%
  6. Karma Drinks4.1%
  7. Phoenix Organic0.27%

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Share of SearchLeaderboard

Compare the soft drink brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among soft drink brands in New Zealand, by month

Share of Search by month for Coca-Cola, Pepsi, L&P, Bundaberg, Schweppes, Karma Drinks. The figures are in the table below the chart.

View monthly share of search table
MonthCoca-ColaPepsiL&PBundabergSchweppesKarma DrinksPhoenix Organic
Oct 202553.9%11.8%14.8%9.7%5.4%4%0.38%
Nov 202557.1%9.1%18.6%7.7%4.3%2.9%0.3%
Dec 202559.5%9.1%13.2%10%5%2.8%0.39%
Jan 202655.1%10.8%14.9%9.9%5.3%3.6%0.36%
Feb 202655.1%12.3%15.4%8.4%4.4%4.1%0.25%
Mar 202654.4%11.5%15.9%10.5%3.9%3.5%0.33%
Apr 202654.3%13%15.4%8.4%5.3%3.3%0.25%
May 202656.1%12.1%14.3%9.4%4.3%3.5%0.24%
Jun 202657.8%13.8%11.9%9.1%4.3%2.9%0.24%
Jul 202654.8%15%12.2%9.2%5.3%3.2%0.31%
Aug 202654.8%14.6%12.5%8.5%5.1%4.1%0.27%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Coca-Cola

    54.8%

    held 1st · 28.2K estimated branded searches · +12.4% vs prior month · 0 points

  2. 2.Pepsi

    14.6%

    held 2nd · 7.5K estimated branded searches · +9.8% vs prior month · -0.4 points

  3. 3.L&P

    12.5%

    held 3rd · 6.5K estimated branded searches · +15.8% vs prior month · +0.4 points

  4. 4.Bundaberg

    8.5%

    held 4th · 4.4K estimated branded searches · +4% vs prior month · -0.7 points

  5. 5.Schweppes

    5.1%

    held 5th · 2.6K estimated branded searches · +9.1% vs prior month · -0.2 points

  6. 6.Karma Drinks

    4.1%

    held 6th · 2.1K estimated branded searches · +43.5% vs prior month · +0.9 points

  7. 7.Phoenix Organic

    0.27%

    held 7th · 140 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among soft drink brands in New Zealand?

In August 2026, Coca-Cola was the most searched among soft drink brands in New Zealand, with an estimated 28.2K branded searches and 54.8% estimated Share of Search within this set. Pepsi is in 2nd place, 40.2 percentage points behind at 14.6% Share of Search.

New Zealand soft drink brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Coca-Cola53.9% → 54.8%59.5%Dec 202553.9%Oct 20251st
Pepsi11.8% → 14.6%15%Jul 20269.1%Nov 20253rd → 2nd
L&P14.8% → 12.5%18.6%Nov 202511.9%Jun 20262nd → 3rd
Bundaberg9.7% → 8.5%10.5%Mar 20267.7%Nov 20254th
Schweppes5.4% → 5.1%5.4%Oct 20253.9%Mar 20265th
Karma Drinks4% → 4.1%4.1%Aug 20262.8%Dec 20256th
Phoenix Organic0.38% → 0.27%0.39%Dec 20250.24%May 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands in New Zealand increased from 53.9% to 54.8%.
  • Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands in New Zealand increased from 11.8% to 14.6%.
  • Across the 11 months ending August 2026, L&P’s estimated Share of Search among soft drink brands in New Zealand decreased from 14.8% to 12.5%.
  • Across the 11 months ending August 2026, Bundaberg’s estimated Share of Search among soft drink brands in New Zealand decreased from 9.7% to 8.5%.
  • Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands in New Zealand peaked at 59.5% in December 2025 and was lowest at 53.9% in October 2025.
  • Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands in New Zealand peaked at 15% in July 2026 and was lowest at 9.1% in November 2025.
  • Across the 11 months ending August 2026, L&P’s estimated Share of Search among soft drink brands in New Zealand peaked at 18.6% in November 2025 and was lowest at 11.9% in June 2026.
  • Across the 11 months ending August 2026, Bundaberg’s estimated Share of Search among soft drink brands in New Zealand peaked at 10.5% in March 2026 and was lowest at 7.7% in November 2025.
  • Across the 11 months ending August 2026, Schweppes’ estimated Share of Search among soft drink brands in New Zealand peaked at 5.4% in October 2025 and was lowest at 3.9% in March 2026.
  • Across the 11 months ending August 2026, Karma Drinks’ estimated Share of Search among soft drink brands in New Zealand peaked at 4.1% in August 2026 and was lowest at 2.8% in December 2025.
  • Across the 11 months ending August 2026, Pepsi rose from 3rd to 2nd among soft drink brands in New Zealand.
  • Across the 11 months ending August 2026, L&P fell from 2nd to 3rd among soft drink brands in New Zealand.
  • Across the 11 months ending August 2026, Schweppes, Karma Drinks and Phoenix Organic held steady: their estimated Share of Search among soft drink brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand soft drink brands in August 2026?

  1. In August 2026, Karma Drinks gained estimated Share of Search among soft drink brands in New Zealand, from 3.2% to 4.1%.

  2. In August 2026, Bundaberg lost estimated Share of Search among soft drink brands in New Zealand, from 9.2% to 8.5%.

  3. Estimated monthly branded searches for Pepsi in New Zealand rose 41.3% over 11 measured months, from 5.3K to 7.5K in August 2026.

  4. Estimated monthly branded searches for Coca-Cola in New Zealand rose 15.5% over 11 measured months, from 24.4K to 28.2K in August 2026.

  5. Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

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