Brandwave

How popular isCoca-Cola?

In September 2026, people searched for Coca-Cola by name about 21,700 times in New Zealand, a 17.8% increase from the previous year. These searches made up 51.4% of all New Zealand soft drink brand searches, placing Coca-Cola first out of seven brands. When we asked both ChatGPT and Google AI Overviews about soft drink brands, Coca-Cola appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Coca-Cola is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Coca-ColaShare of searches 51.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PepsiShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. L&PShare of searches 14.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BundabergShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SchweppesShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top soft drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coca-Cola appeared in all five answers. Coca-Cola is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L&P1st
  2. Coca-Cola2nd
  3. Schweppes3rd
  4. Pepsi4th
  5. Bundaberg5th
  6. Phoenix Organic6th
  7. Karma Drinks7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coca-Cola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • L&P4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepsi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schweppes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bundaberg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phoenix Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karma Drinks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soft drink brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soft drink brands compete with Coca-Cola?

Coca-Cola against soft drink brands in New Zealand, by month

Share of searches by month for Coca-Cola, Pepsi, L&P, Bundaberg, Schweppes, Karma Drinks. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiL&PBundabergSchweppesKarma DrinksPhoenix Organic
Oct 202549.2%13%17.1%10.4%5.5%4.3%0.45%
Nov 202548.4%10.9%23.6%8.8%4.6%3.3%0.39%
Dec 202547.3%11.8%17.7%12.8%6.5%3.4%0.55%
Jan 202650.2%12.1%17.5%10.7%5.3%3.8%0.44%
Feb 202650.4%13.8%17.9%8.9%4.1%4.5%0.3%
Mar 202650.2%12.6%18.4%10.8%3.8%3.8%0.4%
Apr 202649.5%14.3%17.8%9%5.4%3.7%0.31%
May 202652%13.4%16.5%9.9%4.3%3.7%0.28%
Jun 202653.9%15.4%13.8%9.6%4%3.1%0.28%
Jul 202649.8%17%14.1%9.9%5.3%3.5%0.37%
Aug 202650.7%16.2%14.4%9.1%5%4.4%0.32%
Sep 202651.4%16%14.6%9.2%5%3.4%0.4%
  1. 1.Coca-Cola

    51.4%

    Held 1st. 21.7K estimated branded searches, -1.1% vs prior month. Share +0.6 points.

  2. 2.Pepsi

    16%

    Held 2nd. 6.8K estimated branded searches, -3.2% vs prior month. Share -0.1 points.

  3. 3.L&P

    14.6%

    Held 3rd. 6.2K estimated branded searches, -1.1% vs prior month. Share +0.2 points.

  4. 4.Bundaberg

    9.2%

    Held 4th. 3.9K estimated branded searches, -0.51% vs prior month. Share +0.2 points.

  5. Held 5th. 2.1K estimated branded searches, -2.3% vs prior month. Share 0 points.

  6. Held 6th. 1.4K estimated branded searches, -23.3% vs prior month. Share -0.9 points.

  7. Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

Compare popularity between Coca-Cola and its closest rivals

Every comparison with Coca-Cola

6 comparisons

How has branded search demand for Coca-Cola changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coca-Cola in New Zealand rose from 18.4K to 21.7K.
  • Across the 12 months ending September 2026, Coca-Cola’s share of searches among soft drink brands in New Zealand increased from 49.2% to 51.4%.
  • Across the 12 months ending September 2026, Coca-Cola’s share of searches among soft drink brands in New Zealand peaked at 53.9% in June 2026 and was lowest at 47.3% in December 2025.

How did search popularity change for New Zealand soft drink brands in September 2026?

4 changes
  1. In September 2026, Coca-Cola gained share of searches among soft drink brands in New Zealand, from 50.7% to 51.4%.

  2. In September 2026, Karma Drinks lost share of searches among soft drink brands in New Zealand, from 4.4% to 3.4%.

  3. L&P’s share of searches among soft drink brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 14.6% in September 2026.

  4. Estimated monthly branded searches for Pepsi in New Zealand rose 38.8% over 12 measured months, from 4.9K to 6.8K in September 2026.

How are Coca-Cola’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Coca-Cola’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coca cola
  • coca cola cans
  • coca cola drink
  • coca cola logos
  • cocacola
  • cocacola cans
  • cocacola drink
  • coke
  • coke bottle
  • coke can
  • coke zero cans
  • diet coke
  • jack daniel coke
  • vanilla coke

How the Brand Demand Index is measured

Who owns Coca-Cola?

Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Barista Bros, Fuze Tea, Keri, Kiwi Blue, L&P, Powerade and Pump, owned by the same company, in New Zealand.

Do you work for Coca-Cola? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Coca-Cola your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.