Brandwave

How popular isKarma Drinks?

In September 2026, people searched for Karma Drinks by name about 1,450 times in New Zealand, a 9.9% decrease from the previous year. These searches made up 3.4% of all New Zealand soft drink brand searches, placing Karma Drinks sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about soft drink brands, Karma Drinks appeared in one of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Karma Drinks is the sixth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. Coca-ColaShare of searches 51.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PepsiShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. L&PShare of searches 14.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BundabergShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Karma DrinksShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+2 more

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Top soft drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Karma Drinks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Karma Drinks is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L&P1st
  2. Coca-Cola2nd
  3. Schweppes3rd
  4. Pepsi4th
  5. Bundaberg5th
  6. Phoenix Organic6th
  7. Karma Drinks7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coca-Cola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • L&P4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepsi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schweppes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bundaberg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phoenix Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karma Drinks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soft drink brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soft drink brands compete with Karma Drinks?

Karma Drinks against soft drink brands in New Zealand, by month

Share of searches by month for Coca-Cola, Pepsi, L&P, Bundaberg, Schweppes, Karma Drinks. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiL&PBundabergSchweppesKarma DrinksPhoenix Organic
Oct 202549.2%13%17.1%10.4%5.5%4.3%0.45%
Nov 202548.4%10.9%23.6%8.8%4.6%3.3%0.39%
Dec 202547.3%11.8%17.7%12.8%6.5%3.4%0.55%
Jan 202650.2%12.1%17.5%10.7%5.3%3.8%0.44%
Feb 202650.4%13.8%17.9%8.9%4.1%4.5%0.3%
Mar 202650.2%12.6%18.4%10.8%3.8%3.8%0.4%
Apr 202649.5%14.3%17.8%9%5.4%3.7%0.31%
May 202652%13.4%16.5%9.9%4.3%3.7%0.28%
Jun 202653.9%15.4%13.8%9.6%4%3.1%0.28%
Jul 202649.8%17%14.1%9.9%5.3%3.5%0.37%
Aug 202650.7%16.2%14.4%9.1%5%4.4%0.32%
Sep 202651.4%16%14.6%9.2%5%3.4%0.4%

  1. 1.Coca-Cola

    51.4%

    Held 1st. 21.7K estimated branded searches, -1.1% vs prior month. Share +0.6 points.

  2. 2.Pepsi

    16%

    Held 2nd. 6.8K estimated branded searches, -3.2% vs prior month. Share -0.1 points.

  3. 3.L&P

    14.6%

    Held 3rd. 6.2K estimated branded searches, -1.1% vs prior month. Share +0.2 points.

  4. 4.Bundaberg

    9.2%

    Held 4th. 3.9K estimated branded searches, -0.51% vs prior month. Share +0.2 points.

  5. 5.Schweppes

    5%

    Held 5th. 2.1K estimated branded searches, -2.3% vs prior month. Share 0 points.

  6. 6.Karma Drinks

    3.4%

    Held 6th. 1.4K estimated branded searches, -23.3% vs prior month. Share -0.9 points.

  7. 7.Phoenix Organic

    0.4%

    Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

Compare popularity between Karma Drinks and its closest rivals

Every comparison with Karma Drinks

6 comparisons

How has branded search demand for Karma Drinks changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Karma Drinks in New Zealand fell from 1.6K to 1.4K.
  • Across the 12 months ending September 2026, Karma Drinks’ share of searches among soft drink brands in New Zealand decreased from 4.3% to 3.4%.
  • Across the 12 months ending September 2026, Karma Drinks’ share of searches among soft drink brands in New Zealand peaked at 4.5% in February 2026 and was lowest at 3.1% in June 2026.

How did search popularity change for New Zealand soft drink brands in September 2026?

4 changes

  1. In September 2026, Coca-Cola gained share of searches among soft drink brands in New Zealand, from 50.7% to 51.4%.

  2. In September 2026, Karma Drinks lost share of searches among soft drink brands in New Zealand, from 4.4% to 3.4%.

  3. L&P’s share of searches among soft drink brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 14.6% in September 2026.

  4. Estimated monthly branded searches for Pepsi in New Zealand rose 38.8% over 12 measured months, from 4.9K to 6.8K in September 2026.

How are Karma Drinks’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Karma Drinks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • karma cola
  • karma drinks
  • karmadrinks

Do you work for Karma Drinks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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