Karma Drinks vs L&P:Which is more popular by branded search in New Zealand?
In August 2026, L&P had more branded searches than Karma Drinks among soft drink brands in New Zealand. L&P was estimated to have 6.5K branded searches compared to Karma Drinks’ 2.1K, and held a 12.5% Share of Search versus Karma Drinks’ 4.1%.
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Which is more popular in search, Karma Drinks or L&P?
Compare the soft drink brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L&P, Karma Drinks. The figures are in the table below the chart.
View monthly share of search table
| Month | Coca-Cola | Pepsi | L&P | Bundaberg | Schweppes | Karma Drinks | Phoenix Organic |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 11.8% | 14.8% | 9.7% | 5.4% | 4% | 0.38% |
| Nov 2025 | 57.1% | 9.1% | 18.6% | 7.7% | 4.3% | 2.9% | 0.3% |
| Dec 2025 | 59.5% | 9.1% | 13.2% | 10% | 5% | 2.8% | 0.39% |
| Jan 2026 | 55.1% | 10.8% | 14.9% | 9.9% | 5.3% | 3.6% | 0.36% |
| Feb 2026 | 55.1% | 12.3% | 15.4% | 8.4% | 4.4% | 4.1% | 0.25% |
| Mar 2026 | 54.4% | 11.5% | 15.9% | 10.5% | 3.9% | 3.5% | 0.33% |
| Apr 2026 | 54.3% | 13% | 15.4% | 8.4% | 5.3% | 3.3% | 0.25% |
| May 2026 | 56.1% | 12.1% | 14.3% | 9.4% | 4.3% | 3.5% | 0.24% |
| Jun 2026 | 57.8% | 13.8% | 11.9% | 9.1% | 4.3% | 2.9% | 0.24% |
| Jul 2026 | 54.8% | 15% | 12.2% | 9.2% | 5.3% | 3.2% | 0.31% |
| Aug 2026 | 54.8% | 14.6% | 12.5% | 8.5% | 5.1% | 4.1% | 0.27% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Karma Drinks and L&P comparison changed over the last 12 months?
3 findings
- L&P was ahead of Karma Drinks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Karma Drinks’ estimated Share of Search among soft drink brands in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches moved from 1.8K to 2.1K.
- Across the 11 months ending August 2026, L&P’s estimated Share of Search among soft drink brands in New Zealand moved from 14.8% to 12.5%, and its estimated monthly branded searches moved from 6.7K to 6.5K.
How did search popularity change for New Zealand soft drink brands in August 2026?
1 change
In August 2026, Karma Drinks gained estimated Share of Search among soft drink brands in New Zealand, from 3.2% to 4.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Karma Drinks’ and L&P’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Karma Drinks
5 branded search terms
- karma cola
- karma drinks
- karma drinks near me
- karma drinks nz
- karmadrinks
L&P
13 branded search terms
- l&p
- l&p can
- l&p cans
- l&p drinks
- l&p lemon & paeroa
- l&p near me
- l&p nz
- l&p soda
- landp
- lp
- lp drink
- lp nz
- lp soft drink
Put your own brand in this comparison
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