Brandwave

How popular isPhoenix Organic?

In September 2026, people searched for Phoenix Organic by name about 170 times in New Zealand, about the same as the previous year. These searches made up 0.4% of all New Zealand soft drink brand searches, placing Phoenix Organic seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about soft drink brands, Phoenix Organic appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Phoenix Organic is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Coca-ColaShare of searches 51.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PepsiShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. L&PShare of searches 14.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BundabergShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Phoenix OrganicShare of searches 0.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top soft drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Phoenix Organic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Phoenix Organic is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L&P1st
  2. Coca-Cola2nd
  3. Schweppes3rd
  4. Pepsi4th
  5. Bundaberg5th
  6. Phoenix Organic6th
  7. Karma Drinks7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coca-Cola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • L&P4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepsi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schweppes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bundaberg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phoenix Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karma Drinks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soft drink brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soft drink brands compete with Phoenix Organic?

Phoenix Organic against soft drink brands in New Zealand, by month

Share of searches by month for Coca-Cola, Pepsi, L&P, Bundaberg, Schweppes, Karma Drinks, Phoenix Organic. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiL&PBundabergSchweppesKarma DrinksPhoenix Organic
Oct 202549.2%13%17.1%10.4%5.5%4.3%0.45%
Nov 202548.4%10.9%23.6%8.8%4.6%3.3%0.39%
Dec 202547.3%11.8%17.7%12.8%6.5%3.4%0.55%
Jan 202650.2%12.1%17.5%10.7%5.3%3.8%0.44%
Feb 202650.4%13.8%17.9%8.9%4.1%4.5%0.3%
Mar 202650.2%12.6%18.4%10.8%3.8%3.8%0.4%
Apr 202649.5%14.3%17.8%9%5.4%3.7%0.31%
May 202652%13.4%16.5%9.9%4.3%3.7%0.28%
Jun 202653.9%15.4%13.8%9.6%4%3.1%0.28%
Jul 202649.8%17%14.1%9.9%5.3%3.5%0.37%
Aug 202650.7%16.2%14.4%9.1%5%4.4%0.32%
Sep 202651.4%16%14.6%9.2%5%3.4%0.4%
  1. 1.Coca-Cola

    51.4%

    Held 1st. 21.7K estimated branded searches, -1.1% vs prior month. Share +0.6 points.

  2. 2.Pepsi

    16%

    Held 2nd. 6.8K estimated branded searches, -3.2% vs prior month. Share -0.1 points.

  3. 3.L&P

    14.6%

    Held 3rd. 6.2K estimated branded searches, -1.1% vs prior month. Share +0.2 points.

  4. 4.Bundaberg

    9.2%

    Held 4th. 3.9K estimated branded searches, -0.51% vs prior month. Share +0.2 points.

  5. Held 5th. 2.1K estimated branded searches, -2.3% vs prior month. Share 0 points.

  6. Held 6th. 1.4K estimated branded searches, -23.3% vs prior month. Share -0.9 points.

  7. Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

Compare popularity between Phoenix Organic and its closest rivals

Every comparison with Phoenix Organic

8 comparisons

How has branded search demand for Phoenix Organic changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Phoenix Organic in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, Phoenix Organic’s share of searches among soft drink brands in New Zealand held steady, from 0.45% to 0.4%.

How did search popularity change for New Zealand soft drink brands in September 2026?

4 changes
  1. In September 2026, Coca-Cola gained share of searches among soft drink brands in New Zealand, from 50.7% to 51.4%.

  2. In September 2026, Karma Drinks lost share of searches among soft drink brands in New Zealand, from 4.4% to 3.4%.

  3. L&P’s share of searches among soft drink brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 14.6% in September 2026.

  4. Estimated monthly branded searches for Pepsi in New Zealand rose 38.8% over 12 measured months, from 4.9K to 6.8K in September 2026.

How are Phoenix Organic’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Phoenix Organic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • phoenix organic

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How the Brand Demand Index is measured

Where does Phoenix Organic compete?

Phoenix Organic is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Soft drink brands7th of 70.4%Shown above
Tonic and mixer brands5th of 52.4%Show ranking
Creator with pink hair and a pink jacket

Is Phoenix Organic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.