East Imperial vs Phoenix Organic:Which is more popular by branded search in New Zealand?
In August 2026, East Imperial had more branded searches than Phoenix Organic among tonic and mixer brands in New Zealand. East Imperial was estimated to have 260 branded searches compared to Phoenix Organic’s 140, and held a 2.9% Share of Search versus Phoenix Organic’s 1.6%.
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Which is more popular in search, East Imperial or Phoenix Organic?
Compare the tonic water and mixer brands New Zealanders pour. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for East Imperial, Phoenix Organic. The figures are in the table below the chart.
View monthly share of search table
| Month | Bundaberg | Schweppes | Fever-Tree | East Imperial | Phoenix Organic |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 27.1% | 17.4% | 4.9% | 1.9% |
| Nov 2025 | 47.1% | 26.7% | 18.6% | 5.8% | 1.8% |
| Dec 2025 | 48.1% | 24.1% | 20.5% | 5.4% | 1.9% |
| Jan 2026 | 50.1% | 26.8% | 17% | 4.3% | 1.8% |
| Feb 2026 | 50.7% | 26.7% | 16.9% | 4.2% | 1.5% |
| Mar 2026 | 59% | 21.9% | 13.6% | 3.6% | 1.9% |
| Apr 2026 | 49.1% | 31.3% | 14.8% | 3.3% | 1.5% |
| May 2026 | 54.1% | 25% | 15.9% | 3.7% | 1.4% |
| Jun 2026 | 53.1% | 25.1% | 17.4% | 3% | 1.4% |
| Jul 2026 | 49.5% | 28.5% | 16.7% | 3.6% | 1.6% |
| Aug 2026 | 49.7% | 30% | 15.8% | 2.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the East Imperial and Phoenix Organic comparison changed over the last 12 months?
3 findings
- East Imperial was ahead of Phoenix Organic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 440 to 260.
- Across the 11 months ending August 2026, Phoenix Organic’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for New Zealand tonic and mixer brands in August 2026?
2 changes
In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%.
Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using East Imperial’s and Phoenix Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
East Imperial
7 branded search terms
- east imperial
- east imperial grapefruit soda
- east imperial near me
- east imperial new zealand
- east imperial nz
- east imperial tonic
- eastimperial
Phoenix Organic
1 branded search term
- phoenix organic
Put your own brand in this comparison
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