Brandwave

How popular isEast Imperial?

In September 2026, people searched for East Imperial by name about 260 times in New Zealand, a 31.6% decrease from the previous year. These searches made up 3.7% of all New Zealand tonic and mixer brand searches, placing East Imperial fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about tonic and mixer brands, East Imperial appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

East Imperial is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. BundabergShare of searches 45.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SchweppesShare of searches 32.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Fever-TreeShare of searches 15.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. East ImperialShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Phoenix OrganicShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tonic and mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, East Imperial was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. East Imperial is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fever-Tree1st
  2. East Imperial2nd
  3. Schweppes3rd
  4. Bundaberg–
  5. Phoenix Organic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schweppes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fever-Tree4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • East Imperial4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bundaberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phoenix Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tonic and mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tonic and mixer brands compete with East Imperial?

East Imperial against tonic and mixer brands in New Zealand, by month

Share of searches by month for Bundaberg, Schweppes, Fever-Tree, East Imperial, Phoenix Organic. The figures are in the table below the chart.

View monthly share of searches table
MonthBundabergSchweppesFever-TreeEast ImperialPhoenix Organic
Oct 202545.5%29.4%17.3%5.4%2.4%
Nov 202543.7%29.4%18.8%5.8%2.3%
Dec 202543.1%29%20.4%5.2%2.3%
Jan 202646%29.7%17.2%4.8%2.4%
Feb 202647.9%29.5%16.3%4.5%2%
Mar 202656.5%24.1%12.9%4%2.4%
Apr 202645.7%34.9%14%3.4%1.9%
May 202651.9%28.1%14.3%4%1.7%
Jun 202653.2%28.5%13.2%3.3%1.8%
Jul 202647.7%31.4%14.6%4.2%2.1%
Aug 202646.7%33.5%14.8%2.9%2%
Sep 202645.6%32.5%15.8%3.7%2.4%

  1. 1.Bundaberg

    45.6%

    Held 1st. 3.2K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Schweppes

    32.5%

    Held 2nd. 2.3K estimated branded searches, -0.43% vs prior month. Share -1 points.

  3. 3.Fever-Tree

    15.8%

    Held 3rd. 1.1K estimated branded searches, +8.8% vs prior month. Share +0.9 points.

  4. 4.East Imperial

    3.7%

    Held 4th. 260 estimated branded searches, +30% vs prior month. Share +0.8 points.

  5. 5.Phoenix Organic

    2.4%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.4 points.

Compare popularity between East Imperial and its closest rivals

Every comparison with East Imperial

4 comparisons

How has branded search demand for East Imperial changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for East Imperial in New Zealand fell from 380 to 260.
  • Across the 12 months ending September 2026, East Imperial’s share of searches among tonic and mixer brands in New Zealand decreased from 5.4% to 3.7%.
  • Across the 12 months ending September 2026, East Imperial’s share of searches among tonic and mixer brands in New Zealand peaked at 5.8% in November 2025 and was lowest at 2.9% in August 2026.

How did search popularity change for New Zealand tonic and mixer brands in September 2026?

4 changes

  1. In September 2026, Fever-Tree gained share of searches among tonic and mixer brands in New Zealand, from 14.8% to 15.8%.

  2. In September 2026, East Imperial gained share of searches among tonic and mixer brands in New Zealand, from 2.9% to 3.7%.

  3. In September 2026, Bundaberg lost share of searches among tonic and mixer brands in New Zealand, from 46.7% to 45.6%.

  4. In September 2026, Schweppes lost share of searches among tonic and mixer brands in New Zealand, from 33.5% to 32.5%.

How are East Imperial’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using East Imperial’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • east imperial
  • east imperial tonic
  • eastimperial

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How the Brand Demand Index is measured

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