Bundaberg vs East Imperial:Which is more popular by branded search in New Zealand?
In August 2026, Bundaberg had more branded searches than East Imperial among tonic and mixer brands in New Zealand. Bundaberg was estimated to have 4.4K branded searches compared to East Imperial’s 260, and held a 49.7% Share of Search versus East Imperial’s 2.9%.
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Which is more popular in search, Bundaberg or East Imperial?
Compare the tonic water and mixer brands New Zealanders pour. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bundaberg, East Imperial. The figures are in the table below the chart.
View monthly share of search table
| Month | Bundaberg | Schweppes | Fever-Tree | East Imperial | Phoenix Organic |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 27.1% | 17.4% | 4.9% | 1.9% |
| Nov 2025 | 47.1% | 26.7% | 18.6% | 5.8% | 1.8% |
| Dec 2025 | 48.1% | 24.1% | 20.5% | 5.4% | 1.9% |
| Jan 2026 | 50.1% | 26.8% | 17% | 4.3% | 1.8% |
| Feb 2026 | 50.7% | 26.7% | 16.9% | 4.2% | 1.5% |
| Mar 2026 | 59% | 21.9% | 13.6% | 3.6% | 1.9% |
| Apr 2026 | 49.1% | 31.3% | 14.8% | 3.3% | 1.5% |
| May 2026 | 54.1% | 25% | 15.9% | 3.7% | 1.4% |
| Jun 2026 | 53.1% | 25.1% | 17.4% | 3% | 1.4% |
| Jul 2026 | 49.5% | 28.5% | 16.7% | 3.6% | 1.6% |
| Aug 2026 | 49.7% | 30% | 15.8% | 2.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Bundaberg and East Imperial comparison changed over the last 12 months?
3 findings
- Bundaberg was ahead of East Imperial in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bundaberg’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 48.7% to 49.7%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 440 to 260.
How did search popularity change for New Zealand tonic and mixer brands in August 2026?
1 change
In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Bundaberg’s and East Imperial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bundaberg
17 branded search terms
- brisbane to bundaberg
- bundaberg
- bundaberg airport
- bundaberg australia
- bundaberg brisbane
- bundaberg cans
- bundaberg central
- bundaberg city
- bundaberg com
- bundaberg drink
- bundaberg mixer
- bundaberg near me
- bundaberg nz
- bundaberg online
- bundaberg qld 4670
- bundaberg soft drink
- bundaberg tonic water
East Imperial
7 branded search terms
- east imperial
- east imperial grapefruit soda
- east imperial near me
- east imperial new zealand
- east imperial nz
- east imperial tonic
- eastimperial
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