Brandwave

East Imperial vs Schweppes:Which is more popular by branded search in New Zealand?

In August 2026, Schweppes had more branded searches than East Imperial among tonic and mixer brands in New Zealand. Schweppes was estimated to have 2.6K branded searches compared to East Imperial’s 260, and held a 30% Share of Search versus East Imperial’s 2.9%.

Share of Search among tonic and mixer brands in New Zealand in August 2026Which is more popular in search, East Imperial or Schweppes?
East Imperial2.9%260 searches
vs
Schweppes30%2.6K searches

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Which is more popular in search, East Imperial or Schweppes?

Compare the tonic water and mixer brands New Zealanders pour. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

East Imperial and Schweppes among tonic and mixer brands in New Zealand, by month

Share of Search by month for Schweppes, East Imperial. The figures are in the table below the chart.

View monthly share of search table
MonthBundabergSchweppesFever-TreeEast ImperialPhoenix Organic
Oct 202548.7%27.1%17.4%4.9%1.9%
Nov 202547.1%26.7%18.6%5.8%1.8%
Dec 202548.1%24.1%20.5%5.4%1.9%
Jan 202650.1%26.8%17%4.3%1.8%
Feb 202650.7%26.7%16.9%4.2%1.5%
Mar 202659%21.9%13.6%3.6%1.9%
Apr 202649.1%31.3%14.8%3.3%1.5%
May 202654.1%25%15.9%3.7%1.4%
Jun 202653.1%25.1%17.4%3%1.4%
Jul 202649.5%28.5%16.7%3.6%1.6%
Aug 202649.7%30%15.8%2.9%1.6%
Sep 2026—————

How has the East Imperial and Schweppes comparison changed over the last 12 months?

How did search popularity change for New Zealand tonic and mixer brands in August 2026?

  1. In August 2026, Schweppes gained estimated Share of Search among tonic and mixer brands in New Zealand, from 28.5% to 30%.

  2. In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%.

How each brand is measured

Brandwave collects information about searches that people make online using East Imperial’s and Schweppes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

East Imperial

7 branded search terms

  • east imperial
  • east imperial grapefruit soda
  • east imperial near me
  • east imperial new zealand
  • east imperial nz
  • east imperial tonic
  • eastimperial

Schweppes

13 branded search terms

  • schweppes
  • schweppes bitter lemon
  • schweppes cans
  • schweppes cordial
  • schweppes drink
  • schweppes lemon
  • schweppes mixer
  • schweppes near me
  • schweppes nz
  • schweppes sodawasser
  • schweppes soft drink
  • schweppes tonic
  • schweppes tonic water

How the Brand Demand Index is measured

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