East Imperial vs Schweppes:Which is more popular by branded search in New Zealand?
In August 2026, Schweppes had more branded searches than East Imperial among tonic and mixer brands in New Zealand. Schweppes was estimated to have 2.6K branded searches compared to East Imperial’s 260, and held a 30% Share of Search versus East Imperial’s 2.9%.
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Which is more popular in search, East Imperial or Schweppes?
Compare the tonic water and mixer brands New Zealanders pour. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Schweppes, East Imperial. The figures are in the table below the chart.
View monthly share of search table
| Month | Bundaberg | Schweppes | Fever-Tree | East Imperial | Phoenix Organic |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 27.1% | 17.4% | 4.9% | 1.9% |
| Nov 2025 | 47.1% | 26.7% | 18.6% | 5.8% | 1.8% |
| Dec 2025 | 48.1% | 24.1% | 20.5% | 5.4% | 1.9% |
| Jan 2026 | 50.1% | 26.8% | 17% | 4.3% | 1.8% |
| Feb 2026 | 50.7% | 26.7% | 16.9% | 4.2% | 1.5% |
| Mar 2026 | 59% | 21.9% | 13.6% | 3.6% | 1.9% |
| Apr 2026 | 49.1% | 31.3% | 14.8% | 3.3% | 1.5% |
| May 2026 | 54.1% | 25% | 15.9% | 3.7% | 1.4% |
| Jun 2026 | 53.1% | 25.1% | 17.4% | 3% | 1.4% |
| Jul 2026 | 49.5% | 28.5% | 16.7% | 3.6% | 1.6% |
| Aug 2026 | 49.7% | 30% | 15.8% | 2.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the East Imperial and Schweppes comparison changed over the last 12 months?
3 findings
- Schweppes was ahead of East Imperial in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 440 to 260.
- Across the 11 months ending August 2026, Schweppes’ estimated Share of Search among tonic and mixer brands in New Zealand moved from 27.1% to 30%, and its estimated monthly branded searches moved from 2.5K to 2.6K.
How did search popularity change for New Zealand tonic and mixer brands in August 2026?
2 changes
In August 2026, Schweppes gained estimated Share of Search among tonic and mixer brands in New Zealand, from 28.5% to 30%.
In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%.
How each brand is measured
Brandwave collects information about searches that people make online using East Imperial’s and Schweppes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
East Imperial
7 branded search terms
- east imperial
- east imperial grapefruit soda
- east imperial near me
- east imperial new zealand
- east imperial nz
- east imperial tonic
- eastimperial
Schweppes
13 branded search terms
- schweppes
- schweppes bitter lemon
- schweppes cans
- schweppes cordial
- schweppes drink
- schweppes lemon
- schweppes mixer
- schweppes near me
- schweppes nz
- schweppes sodawasser
- schweppes soft drink
- schweppes tonic
- schweppes tonic water

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