Brandwave

How popular isFever-Tree?

In September 2026, people searched for Fever-Tree by name about 1,110 times in New Zealand, a 9.8% decrease from the previous year. These searches made up 15.8% of all New Zealand tonic and mixer brand searches, placing Fever-Tree third out of five brands. When we asked both ChatGPT and Google AI Overviews about tonic and mixer brands, Fever-Tree appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Fever-Tree is the third most searched of 5 competitors and the most recommended in AI answers.

  1. BundabergShare of searches 45.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SchweppesShare of searches 32.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Fever-TreeShare of searches 15.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. East ImperialShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Phoenix OrganicShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tonic and mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fever-Tree was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fever-Tree is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fever-Tree1st
  2. East Imperial2nd
  3. Schweppes3rd
  4. Bundaberg–
  5. Phoenix Organic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schweppes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fever-Tree4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • East Imperial4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bundaberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phoenix Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tonic and mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tonic and mixer brands compete with Fever-Tree?

Fever-Tree against tonic and mixer brands in New Zealand, by month

Share of searches by month for Bundaberg, Schweppes, Fever-Tree, East Imperial, Phoenix Organic. The figures are in the table below the chart.

View monthly share of searches table
MonthBundabergSchweppesFever-TreeEast ImperialPhoenix Organic
Oct 202545.5%29.4%17.3%5.4%2.4%
Nov 202543.7%29.4%18.8%5.8%2.3%
Dec 202543.1%29%20.4%5.2%2.3%
Jan 202646%29.7%17.2%4.8%2.4%
Feb 202647.9%29.5%16.3%4.5%2%
Mar 202656.5%24.1%12.9%4%2.4%
Apr 202645.7%34.9%14%3.4%1.9%
May 202651.9%28.1%14.3%4%1.7%
Jun 202653.2%28.5%13.2%3.3%1.8%
Jul 202647.7%31.4%14.6%4.2%2.1%
Aug 202646.7%33.5%14.8%2.9%2%
Sep 202645.6%32.5%15.8%3.7%2.4%

  1. 1.Bundaberg

    45.6%

    Held 1st. 3.2K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Schweppes

    32.5%

    Held 2nd. 2.3K estimated branded searches, -0.43% vs prior month. Share -1 points.

  3. 3.Fever-Tree

    15.8%

    Held 3rd. 1.1K estimated branded searches, +8.8% vs prior month. Share +0.9 points.

  4. 4.East Imperial

    3.7%

    Held 4th. 260 estimated branded searches, +30% vs prior month. Share +0.8 points.

  5. 5.Phoenix Organic

    2.4%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.4 points.

Compare popularity between Fever-Tree and its closest rivals

Every comparison with Fever-Tree

4 comparisons

How has branded search demand for Fever-Tree changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fever-Tree in New Zealand fell from 1.2K to 1.1K.
  • Across the 12 months ending September 2026, Fever-Tree’s share of searches among tonic and mixer brands in New Zealand decreased from 17.3% to 15.8%.
  • Across the 12 months ending September 2026, Fever-Tree’s share of searches among tonic and mixer brands in New Zealand peaked at 20.4% in December 2025 and was lowest at 12.9% in March 2026.

How did search popularity change for New Zealand tonic and mixer brands in September 2026?

4 changes

  1. In September 2026, Fever-Tree gained share of searches among tonic and mixer brands in New Zealand, from 14.8% to 15.8%.

  2. In September 2026, East Imperial gained share of searches among tonic and mixer brands in New Zealand, from 2.9% to 3.7%.

  3. In September 2026, Bundaberg lost share of searches among tonic and mixer brands in New Zealand, from 46.7% to 45.6%.

  4. In September 2026, Schweppes lost share of searches among tonic and mixer brands in New Zealand, from 33.5% to 32.5%.

How are Fever-Tree’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Fever-Tree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fever tree
  • fever tree cola
  • fever tree mixer
  • fever tree tonic
  • fevertree
  • fevertree mixer
  • fevertree tonic

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How the Brand Demand Index is measured

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