How popular isEast Imperial in search?
In August 2026, there were an estimated 260 branded searches for East Imperial in New Zealand which is down 40.9% over the last 11 months. East Imperial holds 2.9% estimated Share of Search among New Zealand tonic and mixer brands and is ranked 4th of 5 competitors for search popularity.
Bundaberg49.7%- Schweppes30%
Fever-Tree15.8%- East Imperial2.9%
Phoenix Organic1.6%
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Which tonic and mixer brands compete with East Imperial?
Share of Search by month for Bundaberg, Schweppes, Fever-Tree, East Imperial. The figures are in the table below the chart.
View monthly share of search table
| Month | Bundaberg | Schweppes | Fever-Tree | East Imperial | Phoenix Organic |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 27.1% | 17.4% | 4.9% | 1.9% |
| Nov 2025 | 47.1% | 26.7% | 18.6% | 5.8% | 1.8% |
| Dec 2025 | 48.1% | 24.1% | 20.5% | 5.4% | 1.9% |
| Jan 2026 | 50.1% | 26.8% | 17% | 4.3% | 1.8% |
| Feb 2026 | 50.7% | 26.7% | 16.9% | 4.2% | 1.5% |
| Mar 2026 | 59% | 21.9% | 13.6% | 3.6% | 1.9% |
| Apr 2026 | 49.1% | 31.3% | 14.8% | 3.3% | 1.5% |
| May 2026 | 54.1% | 25% | 15.9% | 3.7% | 1.4% |
| Jun 2026 | 53.1% | 25.1% | 17.4% | 3% | 1.4% |
| Jul 2026 | 49.5% | 28.5% | 16.7% | 3.6% | 1.6% |
| Aug 2026 | 49.7% | 30% | 15.8% | 2.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 4.4K | +4% | +0.1 points | |
| 2, held 2nd | 30% | 2.6K | +9.1% | +1.5 points | |
| 3, held 3rd | 15.8% | 1.4K | -1.4% | -0.8 points | |
| 4, held 4th | 2.9% | 260 | -16.1% | -0.7 points | |
| 5, held 5th | 1.6% | 140 | 0% | -0.1 points |
49.7%
held 1st · 4.4K estimated branded searches · +4% vs prior month · +0.1 points
30%
held 2nd · 2.6K estimated branded searches · +9.1% vs prior month · +1.5 points
15.8%
held 3rd · 1.4K estimated branded searches · -1.4% vs prior month · -0.8 points
2.9%
held 4th · 260 estimated branded searches · -16.1% vs prior month · -0.7 points
1.6%
held 5th · 140 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between East Imperial and its closest rivals
How has branded search demand for East Imperial changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for East Imperial in New Zealand fell from 440 to 260.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand decreased from 4.9% to 2.9%.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand peaked at 5.8% in November 2025 and was lowest at 2.9% in August 2026.
How did search popularity change for New Zealand tonic and mixer brands in August 2026?
4 changes
In August 2026, Schweppes gained estimated Share of Search among tonic and mixer brands in New Zealand, from 28.5% to 30%.
In August 2026, Fever-Tree lost estimated Share of Search among tonic and mixer brands in New Zealand, from 16.7% to 15.8%.
In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%.
Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How is East Imperial measured?
Brandwave collects information about searches that people make online using East Imperial’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- east imperial
- east imperial grapefruit soda
- east imperial near me
- east imperial new zealand
- east imperial nz
- east imperial tonic
- eastimperial
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Is East Imperial your brand?
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