Brandwave

How popular isKhan Academy?

In September 2026, people searched for Khan Academy by name about 10,200 times in New Zealand, a 17% decrease from the previous year. These searches made up 14.9% of all New Zealand maths app searches, placing Khan Academy third out of eight apps. When we asked both ChatGPT and Google AI Overviews about maths apps, Khan Academy appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Khan Academy is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. Maths BuddyShare of searches 39.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. DesmosShare of searches 39.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Khan AcademyShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. GeoGebraShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Wolfram AlphaShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top maths apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Khan Academy is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photomath1st
  2. Maths Buddy2nd
  3. Khan Academy3rd
  4. Desmos4th
  5. Wolfram Alpha5th
  6. GeoGebra6th
  7. Symbolab7th
  8. Mathway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photomath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maths Buddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desmos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GeoGebra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolfram Alpha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Symbolab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mathway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maths apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which maths apps compete with Khan Academy?

Khan Academy against maths apps in New Zealand, by month

Share of searches by month for Maths Buddy, Desmos, Khan Academy, GeoGebra, Wolfram Alpha. The figures are in the table below the chart.

View monthly share of searches table
MonthMaths BuddyDesmosKhan AcademyGeoGebraWolfram AlphaSymbolabMathwayPhotomath
Oct 202542.1%34.6%15.6%2.1%2.5%1.3%0.96%0.73%
Nov 202550.8%23.2%18.8%2.5%2.5%0.97%0.61%0.63%
Dec 202533.8%23%34.3%2.1%4.6%0.97%0.77%0.56%
Jan 20268.7%35.5%44.7%2.2%5.6%1.6%0.97%0.87%
Feb 202637.1%43.7%13.9%1.8%1.7%0.74%0.56%0.39%
Mar 202637.6%44.7%11.5%1.9%2.4%1.1%0.48%0.36%
Apr 202629.1%47%16.4%2.7%2.9%1.1%0.59%0.35%
May 202636.3%44.2%13.7%2.2%1.8%0.99%0.52%0.28%
Jun 202636.4%43.5%13.9%2.2%1.9%1.1%0.76%0.25%
Jul 202633.9%36.5%19.7%3.7%3.1%2%0.82%0.3%
Aug 202638.2%39.2%14.5%3.5%2.3%1.4%0.6%0.27%
Sep 202639.8%39.7%14.9%2%2%0.67%0.57%0.29%

  1. 1.Maths Buddy

    39.8%

    Moved from 2nd to 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share +1.5 points.

  2. 2.Desmos

    39.7%

    Moved from 1st to 2nd. 27.1K estimated branded searches, -20.2% vs prior month. Share +0.5 points.

  3. 3.Khan Academy

    14.9%

    Held 3rd. 10.2K estimated branded searches, -19.3% vs prior month. Share +0.4 points.

  4. 4.GeoGebra

    2%

    Held 4th. 1.4K estimated branded searches, -54.1% vs prior month. Share -1.5 points.

  5. 5.Wolfram Alpha

    2%

    Held 5th. 1.4K estimated branded searches, -31.2% vs prior month. Share -0.3 points.

  6. 6.Symbolab

    0.67%

    Held 6th. 460 estimated branded searches, -61.7% vs prior month. Share -0.7 points.

  7. 7.Mathway

    0.57%

    Held 7th. 390 estimated branded searches, -25% vs prior month. Share 0 points.

  8. 8.Photomath

    0.29%

    Held 8th. 200 estimated branded searches, -13% vs prior month. Share 0 points.

Compare popularity between Khan Academy and its closest rivals

Every comparison with Khan Academy

20 comparisons

How has branded search demand for Khan Academy changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Khan Academy in New Zealand fell from 12.3K to 10.2K.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among maths apps in New Zealand decreased from 15.6% to 14.9%.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among maths apps in New Zealand peaked at 44.7% in January 2026 and was lowest at 11.5% in March 2026.

How did search popularity change for New Zealand maths apps in September 2026?

6 changes

  1. In September 2026, Maths Buddy overtook Desmos to become the leader among maths apps in New Zealand, with 39.8% of the searches.

  2. In September 2026, Desmos gained share of searches among maths apps in New Zealand, from 39.2% to 39.7%.

  3. In September 2026, GeoGebra lost share of searches among maths apps in New Zealand, from 3.5% to 2%.

  4. In September 2026, Symbolab lost share of searches among maths apps in New Zealand, from 1.4% to 0.67%.

  5. Estimated monthly branded searches for Photomath in New Zealand fell 64.9% over 12 measured months, from 570 to 200 in September 2026.

  6. Estimated monthly branded searches for Mathway in New Zealand fell 48% over 12 measured months, from 750 to 390 in September 2026.

How are Khan Academy’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Khan Academy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • khan academy
  • khan academy algebra
  • khan academy certificate
  • khan academy courses
  • khan academy maths
  • khanacademy
  • khanacademy courses

Do you work for Khan Academy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Khan Academy compete?

Khan Academy is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Maths apps3rd of 814.9%Shown above
Kids reading apps3rd of 814.7%Show ranking
Online learning platforms2nd of 815.3%Show ranking
Creator with pink hair and a pink jacket

Is Khan Academy your brand?

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