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Online learning platforms in New Zealand:Which brands are most popular in search?

In August 2026, Khan Academy was the most searched among online learning platforms in New Zealand, with an estimated 13.8K branded searches and 43.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Khan Academy43.2%
  2. Udemy22.6%
  3. Coursera18.4%
  4. LinkedIn Learning10.8%
  5. edX2.7%
  6. Skillshare2%
  7. MasterClass0.41%

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Share of SearchLeaderboard

Compare the online course platforms New Zealanders use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online learning platforms in New Zealand, by month

Share of Search by month for Khan Academy, Udemy, Coursera, LinkedIn Learning, edX, Skillshare. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyUdemyCourseraLinkedIn LearningedXSkillshareMasterClass
Oct 202542.5%23.7%17.1%10.5%3.3%2.5%0.42%
Nov 202542%23.6%17.1%10.5%3.6%2.6%0.55%
Dec 202531.9%31.1%19%9.4%3.9%3.3%1.3%
Jan 202630.6%29.9%21.4%10.8%3.5%3.2%0.6%
Feb 202642.2%22.9%19.2%10.1%2.7%2.4%0.41%
Mar 202645%20.4%17.5%11.1%3.7%2.2%0.25%
Apr 202637.4%24.8%21%11%2.8%2.7%0.31%
May 202646.4%21%18.8%9.1%2.1%2.3%0.34%
Jun 202646.1%20.2%18.4%10.9%2.4%1.7%0.35%
Jul 202638.8%23.7%20%10.8%4.3%2.1%0.26%
Aug 202643.2%22.6%18.4%10.8%2.7%2%0.41%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Khan Academy

    43.2%

    held 1st · 13.8K estimated branded searches · +16.6% vs prior month · +4.4 points

  2. 2.Udemy

    22.6%

    held 2nd · 7.2K estimated branded searches · -0.28% vs prior month · -1.1 points

  3. 3.Coursera

    18.4%

    held 3rd · 5.9K estimated branded searches · -3.9% vs prior month · -1.7 points

  4. 4.LinkedIn Learning

    10.8%

    held 4th · 3.4K estimated branded searches · +4.9% vs prior month · 0 points

  5. 5.edX

    2.7%

    held 5th · 860 estimated branded searches · -34.8% vs prior month · -1.6 points

  6. 6.Skillshare

    2%

    held 6th · 640 estimated branded searches · +1.6% vs prior month · -0.1 points

  7. 7.MasterClass

    0.41%

    held 7th · 130 estimated branded searches · +62.5% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among online learning platforms in New Zealand?

In August 2026, Khan Academy was the most searched among online learning platforms in New Zealand, with an estimated 13.8K branded searches and 43.2% estimated Share of Search within this set. Udemy is in 2nd place, 20.6 percentage points behind at 22.6% Share of Search.

New Zealand online learning platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Khan Academy42.5% → 43.2%46.4%May 202630.6%Jan 20261st
Udemy23.7% → 22.6%31.1%Dec 202520.2%Jun 20262nd
Coursera17.1% → 18.4%21.4%Jan 202617.1%Oct 20253rd
LinkedIn Learning10.5% → 10.8%11.1%Mar 20269.1%May 20264th
edX3.3% → 2.7%4.3%Jul 20262.1%May 20265th
Skillshare2.5% → 2%3.3%Dec 20251.7%Jun 20266th
MasterClass0.42% → 0.41%1.3%Dec 20250.25%Mar 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among online learning platforms in New Zealand increased from 42.5% to 43.2%.
  • Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online learning platforms in New Zealand decreased from 23.7% to 22.6%.
  • Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online learning platforms in New Zealand increased from 17.1% to 18.4%.
  • Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand decreased from 3.3% to 2.7%.
  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among online learning platforms in New Zealand peaked at 46.4% in May 2026 and was lowest at 30.6% in January 2026.
  • Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online learning platforms in New Zealand peaked at 31.1% in December 2025 and was lowest at 20.2% in June 2026.
  • Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online learning platforms in New Zealand peaked at 21.4% in January 2026 and was lowest at 17.1% in October 2025.
  • Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms in New Zealand peaked at 11.1% in March 2026 and was lowest at 9.1% in May 2026.
  • Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand peaked at 4.3% in July 2026 and was lowest at 2.1% in May 2026.
  • Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among online learning platforms in New Zealand peaked at 3.3% in December 2025 and was lowest at 1.7% in June 2026.
  • Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand peaked at 1.3% in December 2025 and was lowest at 0.25% in March 2026.
  • Across the 11 months ending August 2026, LinkedIn Learning, Skillshare and MasterClass held steady: their estimated Share of Search among online learning platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand online learning platforms in August 2026?

  1. In August 2026, Khan Academy gained estimated Share of Search among online learning platforms in New Zealand, from 38.8% to 43.2%.

  2. In August 2026, Coursera lost estimated Share of Search among online learning platforms in New Zealand, from 20% to 18.4%.

  3. In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.

  4. In August 2026, Udemy lost estimated Share of Search among online learning platforms in New Zealand, from 23.7% to 22.6%.

  5. Estimated monthly branded searches for Skillshare in New Zealand fell 15.8% over 11 measured months, from 760 to 640 in August 2026.

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