How popular isMasterClass in search?
In August 2026, there were an estimated 130 branded searches for MasterClass in New Zealand which held steady over the last 11 months. MasterClass holds 0.41% estimated Share of Search among New Zealand online learning platforms and is ranked 7th of 7 competitors for search popularity.
Khan Academy43.2%
Udemy22.6%
Coursera18.4%LinkedIn Learning10.8%
edX2.7%
Skillshare2%MasterClass0.41%
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Which online learning platforms compete with MasterClass?
Share of Search by month for Khan Academy, Udemy, Coursera, LinkedIn Learning, edX, Skillshare, MasterClass. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Udemy | Coursera | LinkedIn Learning | edX | Skillshare | MasterClass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.7% | 17.1% | 10.5% | 3.3% | 2.5% | 0.42% |
| Nov 2025 | 42% | 23.6% | 17.1% | 10.5% | 3.6% | 2.6% | 0.55% |
| Dec 2025 | 31.9% | 31.1% | 19% | 9.4% | 3.9% | 3.3% | 1.3% |
| Jan 2026 | 30.6% | 29.9% | 21.4% | 10.8% | 3.5% | 3.2% | 0.6% |
| Feb 2026 | 42.2% | 22.9% | 19.2% | 10.1% | 2.7% | 2.4% | 0.41% |
| Mar 2026 | 45% | 20.4% | 17.5% | 11.1% | 3.7% | 2.2% | 0.25% |
| Apr 2026 | 37.4% | 24.8% | 21% | 11% | 2.8% | 2.7% | 0.31% |
| May 2026 | 46.4% | 21% | 18.8% | 9.1% | 2.1% | 2.3% | 0.34% |
| Jun 2026 | 46.1% | 20.2% | 18.4% | 10.9% | 2.4% | 1.7% | 0.35% |
| Jul 2026 | 38.8% | 23.7% | 20% | 10.8% | 4.3% | 2.1% | 0.26% |
| Aug 2026 | 43.2% | 22.6% | 18.4% | 10.8% | 2.7% | 2% | 0.41% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 13.8K | +16.6% | +4.4 points | |
| 2, held 2nd | 22.6% | 7.2K | -0.28% | -1.1 points | |
| 3, held 3rd | 18.4% | 5.9K | -3.9% | -1.7 points | |
| 4, held 4th | 10.8% | 3.4K | +4.9% | 0 points | |
| 5, held 5th | 2.7% | 860 | -34.8% | -1.6 points | |
| 6, held 6th | 2% | 640 | +1.6% | -0.1 points | |
| 7, held 7th | 0.41% | 130 | +62.5% | +0.1 points |
43.2%
held 1st · 13.8K estimated branded searches · +16.6% vs prior month · +4.4 points
2.
Udemy22.6%
held 2nd · 7.2K estimated branded searches · -0.28% vs prior month · -1.1 points
3.
Coursera18.4%
held 3rd · 5.9K estimated branded searches · -3.9% vs prior month · -1.7 points
10.8%
held 4th · 3.4K estimated branded searches · +4.9% vs prior month · 0 points
5.
2.7%
held 5th · 860 estimated branded searches · -34.8% vs prior month · -1.6 points
2%
held 6th · 640 estimated branded searches · +1.6% vs prior month · -0.1 points
0.41%
held 7th · 130 estimated branded searches · +62.5% vs prior month · +0.1 points
Compare search popularity between MasterClass and its closest rivals
How has branded search demand for MasterClass changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MasterClass in New Zealand held steady at 130.
- Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand peaked at 1.3% in December 2025 and was lowest at 0.25% in March 2026.
How did search popularity change for New Zealand online learning platforms in August 2026?
5 changes
In August 2026, Khan Academy gained estimated Share of Search among online learning platforms in New Zealand, from 38.8% to 43.2%.
In August 2026, Coursera lost estimated Share of Search among online learning platforms in New Zealand, from 20% to 18.4%.
In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.
In August 2026, Udemy lost estimated Share of Search among online learning platforms in New Zealand, from 23.7% to 22.6%.
Estimated monthly branded searches for Skillshare in New Zealand fell 15.8% over 11 measured months, from 760 to 640 in August 2026.
How is MasterClass measured?
Brandwave collects information about searches that people make online using MasterClass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- masterclass certificate
- masterclass com
- masterclass courses
- masterclass online
- masterclass subscription
Do you work for MasterClass? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is MasterClass your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.