How popular isLinkedIn Learning in search?
In August 2026, there were an estimated 3.4K branded searches for LinkedIn Learning in New Zealand which is up 5.8% over the last 11 months. LinkedIn Learning holds 10.8% estimated Share of Search among New Zealand online learning platforms and is ranked 4th of 7 competitors for search popularity.
Khan Academy43.2%
Udemy22.6%
Coursera18.4%LinkedIn Learning10.8%
edX2.7%
Skillshare2%MasterClass0.41%
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Which online learning platforms compete with LinkedIn Learning?
Share of Search by month for Khan Academy, Udemy, Coursera, LinkedIn Learning, edX, Skillshare. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Udemy | Coursera | LinkedIn Learning | edX | Skillshare | MasterClass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.7% | 17.1% | 10.5% | 3.3% | 2.5% | 0.42% |
| Nov 2025 | 42% | 23.6% | 17.1% | 10.5% | 3.6% | 2.6% | 0.55% |
| Dec 2025 | 31.9% | 31.1% | 19% | 9.4% | 3.9% | 3.3% | 1.3% |
| Jan 2026 | 30.6% | 29.9% | 21.4% | 10.8% | 3.5% | 3.2% | 0.6% |
| Feb 2026 | 42.2% | 22.9% | 19.2% | 10.1% | 2.7% | 2.4% | 0.41% |
| Mar 2026 | 45% | 20.4% | 17.5% | 11.1% | 3.7% | 2.2% | 0.25% |
| Apr 2026 | 37.4% | 24.8% | 21% | 11% | 2.8% | 2.7% | 0.31% |
| May 2026 | 46.4% | 21% | 18.8% | 9.1% | 2.1% | 2.3% | 0.34% |
| Jun 2026 | 46.1% | 20.2% | 18.4% | 10.9% | 2.4% | 1.7% | 0.35% |
| Jul 2026 | 38.8% | 23.7% | 20% | 10.8% | 4.3% | 2.1% | 0.26% |
| Aug 2026 | 43.2% | 22.6% | 18.4% | 10.8% | 2.7% | 2% | 0.41% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 13.8K | +16.6% | +4.4 points | |
| 2, held 2nd | 22.6% | 7.2K | -0.28% | -1.1 points | |
| 3, held 3rd | 18.4% | 5.9K | -3.9% | -1.7 points | |
| 4, held 4th | 10.8% | 3.4K | +4.9% | 0 points | |
| 5, held 5th | 2.7% | 860 | -34.8% | -1.6 points | |
| 6, held 6th | 2% | 640 | +1.6% | -0.1 points | |
| 7, held 7th | 0.41% | 130 | +62.5% | +0.1 points |
43.2%
held 1st · 13.8K estimated branded searches · +16.6% vs prior month · +4.4 points
2.
Udemy22.6%
held 2nd · 7.2K estimated branded searches · -0.28% vs prior month · -1.1 points
3.
Coursera18.4%
held 3rd · 5.9K estimated branded searches · -3.9% vs prior month · -1.7 points
10.8%
held 4th · 3.4K estimated branded searches · +4.9% vs prior month · 0 points
5.
2.7%
held 5th · 860 estimated branded searches · -34.8% vs prior month · -1.6 points
2%
held 6th · 640 estimated branded searches · +1.6% vs prior month · -0.1 points
0.41%
held 7th · 130 estimated branded searches · +62.5% vs prior month · +0.1 points
Compare search popularity between LinkedIn Learning and its closest rivals
- LinkedIn Learning vs Udemy: compare search popularity
- LinkedIn Learning vs Coursera: compare search popularity
- LinkedIn Learning vs Skillshare: compare search popularity
- Compare LinkedIn Learning with any brand
How has branded search demand for LinkedIn Learning changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LinkedIn Learning in New Zealand rose from 3.3K to 3.4K.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms in New Zealand peaked at 11.1% in March 2026 and was lowest at 9.1% in May 2026.
How did search popularity change for New Zealand online learning platforms in August 2026?
5 changes
In August 2026, Khan Academy gained estimated Share of Search among online learning platforms in New Zealand, from 38.8% to 43.2%.
In August 2026, Coursera lost estimated Share of Search among online learning platforms in New Zealand, from 20% to 18.4%.
In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.
In August 2026, Udemy lost estimated Share of Search among online learning platforms in New Zealand, from 23.7% to 22.6%.
Estimated monthly branded searches for Skillshare in New Zealand fell 15.8% over 11 measured months, from 760 to 640 in August 2026.
How is LinkedIn Learning measured?
Brandwave collects information about searches that people make online using LinkedIn Learning’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- linkedin com
- linkedin learning
- linkedin learning certificate
- linkedin learning cost
- linkedin learning nz
- linkedin learning online
- linkedin learning online courses
- linkedinlearning
- linkedinlearning courses
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Is LinkedIn Learning your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.