LinkedIn Learning vs Udemy:Which is more popular by branded search in New Zealand?
In August 2026, Udemy had more branded searches than LinkedIn Learning among online learning platforms in New Zealand. Udemy was estimated to have 7.2K branded searches compared to LinkedIn Learning’s 3.4K, and held a 22.6% Share of Search versus LinkedIn Learning’s 10.8%.
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Which is more popular in search, LinkedIn Learning or Udemy?
Compare the online course platforms New Zealanders use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Udemy, LinkedIn Learning. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Udemy | Coursera | LinkedIn Learning | edX | Skillshare | MasterClass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.7% | 17.1% | 10.5% | 3.3% | 2.5% | 0.42% |
| Nov 2025 | 42% | 23.6% | 17.1% | 10.5% | 3.6% | 2.6% | 0.55% |
| Dec 2025 | 31.9% | 31.1% | 19% | 9.4% | 3.9% | 3.3% | 1.3% |
| Jan 2026 | 30.6% | 29.9% | 21.4% | 10.8% | 3.5% | 3.2% | 0.6% |
| Feb 2026 | 42.2% | 22.9% | 19.2% | 10.1% | 2.7% | 2.4% | 0.41% |
| Mar 2026 | 45% | 20.4% | 17.5% | 11.1% | 3.7% | 2.2% | 0.25% |
| Apr 2026 | 37.4% | 24.8% | 21% | 11% | 2.8% | 2.7% | 0.31% |
| May 2026 | 46.4% | 21% | 18.8% | 9.1% | 2.1% | 2.3% | 0.34% |
| Jun 2026 | 46.1% | 20.2% | 18.4% | 10.9% | 2.4% | 1.7% | 0.35% |
| Jul 2026 | 38.8% | 23.7% | 20% | 10.8% | 4.3% | 2.1% | 0.26% |
| Aug 2026 | 43.2% | 22.6% | 18.4% | 10.8% | 2.7% | 2% | 0.41% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the LinkedIn Learning and Udemy comparison changed over the last 12 months?
3 findings
- Udemy was ahead of LinkedIn Learning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms in New Zealand moved from 10.5% to 10.8%, and its estimated monthly branded searches moved from 3.3K to 3.4K.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online learning platforms in New Zealand moved from 23.7% to 22.6%, and its estimated monthly branded searches moved from 7.3K to 7.2K.
How did search popularity change for New Zealand online learning platforms in August 2026?
1 change
In August 2026, Udemy lost estimated Share of Search among online learning platforms in New Zealand, from 23.7% to 22.6%.
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn Learning’s and Udemy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn Learning
9 branded search terms
- linkedin com
- linkedin learning
- linkedin learning certificate
- linkedin learning cost
- linkedin learning nz
- linkedin learning online
- linkedin learning online courses
- linkedinlearning
- linkedinlearning courses
Udemy
10 branded search terms
- udemy
- udemy classes
- udemy com
- udemy free courses
- udemy near me
- udemy new zealand
- udemy nz
- udemy online
- udemy online courses
- udemy voucher
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.