edX vs MasterClass:Which is more popular by branded search in New Zealand?
In August 2026, edX had more branded searches than MasterClass among online learning platforms in New Zealand. edX was estimated to have 860 branded searches compared to MasterClass’ 130, and held a 2.7% Share of Search versus MasterClass’ 0.41%.
Follow edX vs MasterClass and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, edX or MasterClass?
Compare the online course platforms New Zealanders use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for edX, MasterClass. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Udemy | Coursera | LinkedIn Learning | edX | Skillshare | MasterClass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.7% | 17.1% | 10.5% | 3.3% | 2.5% | 0.42% |
| Nov 2025 | 42% | 23.6% | 17.1% | 10.5% | 3.6% | 2.6% | 0.55% |
| Dec 2025 | 31.9% | 31.1% | 19% | 9.4% | 3.9% | 3.3% | 1.3% |
| Jan 2026 | 30.6% | 29.9% | 21.4% | 10.8% | 3.5% | 3.2% | 0.6% |
| Feb 2026 | 42.2% | 22.9% | 19.2% | 10.1% | 2.7% | 2.4% | 0.41% |
| Mar 2026 | 45% | 20.4% | 17.5% | 11.1% | 3.7% | 2.2% | 0.25% |
| Apr 2026 | 37.4% | 24.8% | 21% | 11% | 2.8% | 2.7% | 0.31% |
| May 2026 | 46.4% | 21% | 18.8% | 9.1% | 2.1% | 2.3% | 0.34% |
| Jun 2026 | 46.1% | 20.2% | 18.4% | 10.9% | 2.4% | 1.7% | 0.35% |
| Jul 2026 | 38.8% | 23.7% | 20% | 10.8% | 4.3% | 2.1% | 0.26% |
| Aug 2026 | 43.2% | 22.6% | 18.4% | 10.8% | 2.7% | 2% | 0.41% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the edX and MasterClass comparison changed over the last 12 months?
3 findings
- edX was ahead of MasterClass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 1K to 860.
- Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand moved from 0.42% to 0.41%, and its estimated monthly branded searches held steady at 130.
How did search popularity change for New Zealand online learning platforms in August 2026?
1 change
In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.
How each brand is measured
Brandwave collects information about searches that people make online using edX’s and MasterClass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
edX
8 branded search terms
- edx
- edx certificate
- edx courses
- edx nz
- edx online
- edx online courses
- edx org
- edx spanish courses
MasterClass
5 branded search terms
- masterclass certificate
- masterclass com
- masterclass courses
- masterclass online
- masterclass subscription
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.