MasterClass vs Skillshare:Which is more popular by branded search in New Zealand?
In August 2026, Skillshare had more branded searches than MasterClass among online learning platforms in New Zealand. Skillshare was estimated to have 640 branded searches compared to MasterClass’ 130, and held a 2% Share of Search versus MasterClass’ 0.41%.
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Which is more popular in search, MasterClass or Skillshare?
Compare the online course platforms New Zealanders use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skillshare, MasterClass. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Udemy | Coursera | LinkedIn Learning | edX | Skillshare | MasterClass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.7% | 17.1% | 10.5% | 3.3% | 2.5% | 0.42% |
| Nov 2025 | 42% | 23.6% | 17.1% | 10.5% | 3.6% | 2.6% | 0.55% |
| Dec 2025 | 31.9% | 31.1% | 19% | 9.4% | 3.9% | 3.3% | 1.3% |
| Jan 2026 | 30.6% | 29.9% | 21.4% | 10.8% | 3.5% | 3.2% | 0.6% |
| Feb 2026 | 42.2% | 22.9% | 19.2% | 10.1% | 2.7% | 2.4% | 0.41% |
| Mar 2026 | 45% | 20.4% | 17.5% | 11.1% | 3.7% | 2.2% | 0.25% |
| Apr 2026 | 37.4% | 24.8% | 21% | 11% | 2.8% | 2.7% | 0.31% |
| May 2026 | 46.4% | 21% | 18.8% | 9.1% | 2.1% | 2.3% | 0.34% |
| Jun 2026 | 46.1% | 20.2% | 18.4% | 10.9% | 2.4% | 1.7% | 0.35% |
| Jul 2026 | 38.8% | 23.7% | 20% | 10.8% | 4.3% | 2.1% | 0.26% |
| Aug 2026 | 43.2% | 22.6% | 18.4% | 10.8% | 2.7% | 2% | 0.41% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the MasterClass and Skillshare comparison changed over the last 12 months?
3 findings
- Skillshare was ahead of MasterClass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand moved from 0.42% to 0.41%, and its estimated monthly branded searches held steady at 130.
- Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among online learning platforms in New Zealand moved from 2.5% to 2%, and its estimated monthly branded searches moved from 760 to 640.
How did search popularity change for New Zealand online learning platforms in August 2026?
1 change
Estimated monthly branded searches for Skillshare in New Zealand fell 15.8% over 11 measured months, from 760 to 640 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MasterClass’ and Skillshare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MasterClass
5 branded search terms
- masterclass certificate
- masterclass com
- masterclass courses
- masterclass online
- masterclass subscription
Skillshare
6 branded search terms
- skillshare
- skillshare certificate
- skillshare com
- skillshare courses
- skillshare nz
- skillshare online courses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.