edX vs Khan Academy:Which is more popular by branded search in New Zealand?
In August 2026, Khan Academy had more branded searches than edX among online learning platforms in New Zealand. Khan Academy was estimated to have 13.8K branded searches compared to edX’s 860, and held a 43.2% Share of Search versus edX’s 2.7%.
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Which is more popular in search, edX or Khan Academy?
Compare the online course platforms New Zealanders use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Khan Academy, edX. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Udemy | Coursera | LinkedIn Learning | edX | Skillshare | MasterClass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.7% | 17.1% | 10.5% | 3.3% | 2.5% | 0.42% |
| Nov 2025 | 42% | 23.6% | 17.1% | 10.5% | 3.6% | 2.6% | 0.55% |
| Dec 2025 | 31.9% | 31.1% | 19% | 9.4% | 3.9% | 3.3% | 1.3% |
| Jan 2026 | 30.6% | 29.9% | 21.4% | 10.8% | 3.5% | 3.2% | 0.6% |
| Feb 2026 | 42.2% | 22.9% | 19.2% | 10.1% | 2.7% | 2.4% | 0.41% |
| Mar 2026 | 45% | 20.4% | 17.5% | 11.1% | 3.7% | 2.2% | 0.25% |
| Apr 2026 | 37.4% | 24.8% | 21% | 11% | 2.8% | 2.7% | 0.31% |
| May 2026 | 46.4% | 21% | 18.8% | 9.1% | 2.1% | 2.3% | 0.34% |
| Jun 2026 | 46.1% | 20.2% | 18.4% | 10.9% | 2.4% | 1.7% | 0.35% |
| Jul 2026 | 38.8% | 23.7% | 20% | 10.8% | 4.3% | 2.1% | 0.26% |
| Aug 2026 | 43.2% | 22.6% | 18.4% | 10.8% | 2.7% | 2% | 0.41% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the edX and Khan Academy comparison changed over the last 12 months?
3 findings
- Khan Academy was ahead of edX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 1K to 860.
- Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among online learning platforms in New Zealand moved from 42.5% to 43.2%, and its estimated monthly branded searches moved from 13.2K to 13.8K.
How did search popularity change for New Zealand online learning platforms in August 2026?
2 changes
In August 2026, Khan Academy gained estimated Share of Search among online learning platforms in New Zealand, from 38.8% to 43.2%.
In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.
How each brand is measured
Brandwave collects information about searches that people make online using edX’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
edX
8 branded search terms
- edx
- edx certificate
- edx courses
- edx nz
- edx online
- edx online courses
- edx org
- edx spanish courses
Khan Academy
18 branded search terms
- basic algebra khan academy
- khan academy
- khan academy algebra
- khan academy algebra 1
- khan academy certificate
- khan academy courses
- khan academy kids
- khan academy maths
- khan academy near me
- khan academy nz
- khan academy online
- khan academy online courses
- khan academy sat prep
- khanacademy
- khanacademy courses
- khanacademy org
- sal khan khan academy
- www khanacademy org join
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.