Coursera vs edX:Which is more popular by branded search in New Zealand?
In August 2026, Coursera had more branded searches than edX among online learning platforms in New Zealand. Coursera was estimated to have 5.9K branded searches compared to edX’s 860, and held an 18.4% Share of Search versus edX’s 2.7%.
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Which is more popular in search, Coursera or edX?
Compare the online course platforms New Zealanders use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coursera, edX. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Udemy | Coursera | LinkedIn Learning | edX | Skillshare | MasterClass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.7% | 17.1% | 10.5% | 3.3% | 2.5% | 0.42% |
| Nov 2025 | 42% | 23.6% | 17.1% | 10.5% | 3.6% | 2.6% | 0.55% |
| Dec 2025 | 31.9% | 31.1% | 19% | 9.4% | 3.9% | 3.3% | 1.3% |
| Jan 2026 | 30.6% | 29.9% | 21.4% | 10.8% | 3.5% | 3.2% | 0.6% |
| Feb 2026 | 42.2% | 22.9% | 19.2% | 10.1% | 2.7% | 2.4% | 0.41% |
| Mar 2026 | 45% | 20.4% | 17.5% | 11.1% | 3.7% | 2.2% | 0.25% |
| Apr 2026 | 37.4% | 24.8% | 21% | 11% | 2.8% | 2.7% | 0.31% |
| May 2026 | 46.4% | 21% | 18.8% | 9.1% | 2.1% | 2.3% | 0.34% |
| Jun 2026 | 46.1% | 20.2% | 18.4% | 10.9% | 2.4% | 1.7% | 0.35% |
| Jul 2026 | 38.8% | 23.7% | 20% | 10.8% | 4.3% | 2.1% | 0.26% |
| Aug 2026 | 43.2% | 22.6% | 18.4% | 10.8% | 2.7% | 2% | 0.41% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Coursera and edX comparison changed over the last 12 months?
3 findings
- Coursera was ahead of edX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online learning platforms in New Zealand moved from 17.1% to 18.4%, and its estimated monthly branded searches moved from 5.3K to 5.9K.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 1K to 860.
How did search popularity change for New Zealand online learning platforms in August 2026?
2 changes
In August 2026, Coursera lost estimated Share of Search among online learning platforms in New Zealand, from 20% to 18.4%.
In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Coursera’s and edX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coursera
20 branded search terms
- coursera
- coursera accounting courses
- coursera ai courses
- coursera business courses
- coursera certificate
- coursera courses
- coursera excel course
- coursera free courses
- coursera free online courses
- coursera graphic design course
- coursera near me
- coursera nz
- coursera online
- coursera online courses
- coursera online learning
- coursera org
- coursera plus
- coursera pricing
- coursera psychology courses
- mooc coursera
edX
8 branded search terms
- edx
- edx certificate
- edx courses
- edx nz
- edx online
- edx online courses
- edx org
- edx spanish courses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.