Brandwave

Khan Academy vs Wolfram Alpha:Which is more popular?

In September 2026, Khan Academy had more branded searches than Wolfram Alpha among maths apps in New Zealand. Khan Academy had about 10,200 branded searches, while Wolfram Alpha had 1,370. Khan Academy made up 14.9% of all maths app searches we track, and Wolfram Alpha accounted for 2%. When we asked ChatGPT and Google AI Overviews about maths apps, Khan Academy and Wolfram Alpha each appeared in two of the five answers. Khan Academy and Wolfram Alpha were each mentioned first in two of the four answers that named either.

Among maths apps in New Zealand in September 2026

Who do people search for more?

Khan Academy, about 7 searches for every 1 for Wolfram Alpha

Khan Academy 10.2K searchesWolfram Alpha 1.4K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Khan Academy in 2 of 5Wolfram Alpha in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Khan Academy first in 2Wolfram Alpha first in 2

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Top maths apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wolfram Alpha was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Khan Academy and Wolfram Alpha were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photomath1st
  2. Maths Buddy2nd
  3. Khan Academy3rd
  4. Desmos4th
  5. Wolfram Alpha5th
  6. GeoGebra6th
  7. Symbolab7th
  8. Mathway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photomath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maths Buddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desmos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GeoGebra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolfram Alpha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Symbolab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mathway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maths apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Khan Academy or Wolfram Alpha more popular in search?

This chart shows how often people search Google for Khan Academy and Wolfram Alpha by name. Each line represents a brand's share of searches for all eight maths apps we track, month by month, from searches in New Zealand.

Khan Academy and Wolfram Alpha among maths apps in New Zealand, by month

Share of searches by month for Khan Academy, Wolfram Alpha. The figures are in the table below the chart.

View monthly share of searches table
MonthMaths BuddyDesmosKhan AcademyGeoGebraWolfram AlphaSymbolabMathwayPhotomath
Oct 202542.1%34.6%15.6%2.1%2.5%1.3%0.96%0.73%
Nov 202550.8%23.2%18.8%2.5%2.5%0.97%0.61%0.63%
Dec 202533.8%23%34.3%2.1%4.6%0.97%0.77%0.56%
Jan 20268.7%35.5%44.7%2.2%5.6%1.6%0.97%0.87%
Feb 202637.1%43.7%13.9%1.8%1.7%0.74%0.56%0.39%
Mar 202637.6%44.7%11.5%1.9%2.4%1.1%0.48%0.36%
Apr 202629.1%47%16.4%2.7%2.9%1.1%0.59%0.35%
May 202636.3%44.2%13.7%2.2%1.8%0.99%0.52%0.28%
Jun 202636.4%43.5%13.9%2.2%1.9%1.1%0.76%0.25%
Jul 202633.9%36.5%19.7%3.7%3.1%2%0.82%0.3%
Aug 202638.2%39.2%14.5%3.5%2.3%1.4%0.6%0.27%
Sep 202639.8%39.7%14.9%2%2%0.67%0.57%0.29%

How has the Khan Academy and Wolfram Alpha comparison changed over the last 12 months?

3 findings
  • Khan Academy was ahead of Wolfram Alpha in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among maths apps in New Zealand moved from 15.6% to 14.9%, and its estimated monthly branded searches moved from 12.2K to 10.2K.
  • Across the 12 months ending September 2026, Wolfram Alpha’s share of searches among maths apps in New Zealand moved from 2.5% to 2%, and its estimated monthly branded searches moved from 2K to 1.4K.

How did search popularity change for New Zealand maths apps in September 2026?

2 changes

  1. Estimated monthly branded searches for Wolfram Alpha in New Zealand fell 30.8% over 12 measured months, from 2K to 1.4K in September 2026.

  2. Estimated monthly branded searches for Khan Academy in New Zealand fell 17% over 12 measured months, from 12.2K to 10.2K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and Wolfram Alpha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

4 branded search terms

  • khan academy
  • khan academy algebra
  • khan academy maths
  • khanacademy

Wolfram Alpha

9 branded search terms

  • wolfram alpha
  • wolfram alpha calculator
  • wolfram alpha math
  • wolfram alpha pro
  • wolfram alpha solver
  • wolframalpha
  • wolframalpha calculator
  • wolframalpha math
  • wolframalpha solver

How the Brand Demand Index is measured

Other head-to-heads among maths apps

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