Brandwave

How popular isWolfram Alpha?

In September 2026, people searched for Wolfram Alpha by name about 1,370 times in New Zealand, a 30.8% decrease from the previous year. These searches made up 2% of all New Zealand maths app searches, placing Wolfram Alpha fifth out of eight apps. When we asked both ChatGPT and Google AI Overviews about maths apps, Wolfram Alpha appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Wolfram Alpha is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Maths BuddyShare of searches 39.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. DesmosShare of searches 39.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Khan AcademyShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. GeoGebraShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Wolfram AlphaShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top maths apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wolfram Alpha was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wolfram Alpha is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photomath1st
  2. Maths Buddy2nd
  3. Khan Academy3rd
  4. Desmos4th
  5. Wolfram Alpha5th
  6. GeoGebra6th
  7. Symbolab7th
  8. Mathway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photomath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maths Buddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desmos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GeoGebra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolfram Alpha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Symbolab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mathway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maths apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which maths apps compete with Wolfram Alpha?

Wolfram Alpha against maths apps in New Zealand, by month

Share of searches by month for Maths Buddy, Desmos, Khan Academy, GeoGebra, Wolfram Alpha. The figures are in the table below the chart.

View monthly share of searches table
MonthMaths BuddyDesmosKhan AcademyGeoGebraWolfram AlphaSymbolabMathwayPhotomath
Oct 202542.1%34.6%15.6%2.1%2.5%1.3%0.96%0.73%
Nov 202550.8%23.2%18.8%2.5%2.5%0.97%0.61%0.63%
Dec 202533.8%23%34.3%2.1%4.6%0.97%0.77%0.56%
Jan 20268.7%35.5%44.7%2.2%5.6%1.6%0.97%0.87%
Feb 202637.1%43.7%13.9%1.8%1.7%0.74%0.56%0.39%
Mar 202637.6%44.7%11.5%1.9%2.4%1.1%0.48%0.36%
Apr 202629.1%47%16.4%2.7%2.9%1.1%0.59%0.35%
May 202636.3%44.2%13.7%2.2%1.8%0.99%0.52%0.28%
Jun 202636.4%43.5%13.9%2.2%1.9%1.1%0.76%0.25%
Jul 202633.9%36.5%19.7%3.7%3.1%2%0.82%0.3%
Aug 202638.2%39.2%14.5%3.5%2.3%1.4%0.6%0.27%
Sep 202639.8%39.7%14.9%2%2%0.67%0.57%0.29%

  1. 1.Maths Buddy

    39.8%

    Moved from 2nd to 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share +1.5 points.

  2. 2.Desmos

    39.7%

    Moved from 1st to 2nd. 27.1K estimated branded searches, -20.2% vs prior month. Share +0.5 points.

  3. 3.Khan Academy

    14.9%

    Held 3rd. 10.2K estimated branded searches, -19.3% vs prior month. Share +0.4 points.

  4. 4.GeoGebra

    2%

    Held 4th. 1.4K estimated branded searches, -54.1% vs prior month. Share -1.5 points.

  5. 5.Wolfram Alpha

    2%

    Held 5th. 1.4K estimated branded searches, -31.2% vs prior month. Share -0.3 points.

  6. 6.Symbolab

    0.67%

    Held 6th. 460 estimated branded searches, -61.7% vs prior month. Share -0.7 points.

  7. 7.Mathway

    0.57%

    Held 7th. 390 estimated branded searches, -25% vs prior month. Share 0 points.

  8. 8.Photomath

    0.29%

    Held 8th. 200 estimated branded searches, -13% vs prior month. Share 0 points.

Compare popularity between Wolfram Alpha and its closest rivals

Every comparison with Wolfram Alpha

7 comparisons

How has branded search demand for Wolfram Alpha changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wolfram Alpha in New Zealand fell from 2K to 1.4K.
  • Across the 12 months ending September 2026, Wolfram Alpha’s share of searches among maths apps in New Zealand decreased from 2.5% to 2%.
  • Across the 12 months ending September 2026, Wolfram Alpha’s share of searches among maths apps in New Zealand peaked at 5.6% in January 2026 and was lowest at 1.7% in February 2026.
  • Across the 12 months ending September 2026, Wolfram Alpha fell from 4th to 5th among maths apps in New Zealand.

How did search popularity change for New Zealand maths apps in September 2026?

6 changes

  1. In September 2026, Maths Buddy overtook Desmos to become the leader among maths apps in New Zealand, with 39.8% of the searches.

  2. In September 2026, Desmos gained share of searches among maths apps in New Zealand, from 39.2% to 39.7%.

  3. In September 2026, GeoGebra lost share of searches among maths apps in New Zealand, from 3.5% to 2%.

  4. In September 2026, Symbolab lost share of searches among maths apps in New Zealand, from 1.4% to 0.67%.

  5. Estimated monthly branded searches for Photomath in New Zealand fell 64.9% over 12 measured months, from 570 to 200 in September 2026.

  6. Estimated monthly branded searches for Mathway in New Zealand fell 48% over 12 measured months, from 750 to 390 in September 2026.

How are Wolfram Alpha’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Wolfram Alpha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wolfram alpha
  • wolfram alpha calculator
  • wolfram alpha math
  • wolfram alpha pro
  • wolfram alpha solver
  • wolframalpha
  • wolframalpha calculator
  • wolframalpha math
  • wolframalpha solver

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How the Brand Demand Index is measured

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