Brandwave

Khan Academy vs Maths Buddy:Which is more popular?

In September 2026, Maths Buddy had more branded searches than Khan Academy among maths apps in New Zealand. Maths Buddy had about 27,100 branded searches, while Khan Academy had 10,200. Maths Buddy made up 39.8% of all maths app searches we track, and Khan Academy accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about maths apps, Khan Academy and Maths Buddy each appeared in two of the five answers. Maths Buddy was mentioned before Khan Academy in every answer that named either.

Among maths apps in New Zealand in September 2026

Who do people search for more?

Maths Buddy, about 3 searches for every 1 for Khan Academy

Maths Buddy 27.1K searchesKhan Academy 10.2K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Khan Academy in 2 of 5Maths Buddy in 2 of 5

Who does AI recommend more?

Maths Buddy, named ahead of Khan Academy in 2 of 2 answers

Maths Buddy first in 2Khan Academy never first

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Top maths apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy and Maths Buddy were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maths Buddy was listed before Khan Academy in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photomath1st
  2. Maths Buddy2nd
  3. Khan Academy3rd
  4. Desmos4th
  5. Wolfram Alpha5th
  6. GeoGebra6th
  7. Symbolab7th
  8. Mathway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photomath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maths Buddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desmos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GeoGebra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolfram Alpha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Symbolab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mathway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maths apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Khan Academy or Maths Buddy more popular in search?

This chart shows how often people search Google for Khan Academy and Maths Buddy by name. Each line represents a brand's share of searches for all eight maths apps we track, month by month, from searches in New Zealand.

Khan Academy and Maths Buddy among maths apps in New Zealand, by month

Share of searches by month for Maths Buddy, Khan Academy. The figures are in the table below the chart.

View monthly share of searches table
MonthMaths BuddyDesmosKhan AcademyGeoGebraWolfram AlphaSymbolabMathwayPhotomath
Oct 202542.1%34.6%15.6%2.1%2.5%1.3%0.96%0.73%
Nov 202550.8%23.2%18.8%2.5%2.5%0.97%0.61%0.63%
Dec 202533.8%23%34.3%2.1%4.6%0.97%0.77%0.56%
Jan 20268.7%35.5%44.7%2.2%5.6%1.6%0.97%0.87%
Feb 202637.1%43.7%13.9%1.8%1.7%0.74%0.56%0.39%
Mar 202637.6%44.7%11.5%1.9%2.4%1.1%0.48%0.36%
Apr 202629.1%47%16.4%2.7%2.9%1.1%0.59%0.35%
May 202636.3%44.2%13.7%2.2%1.8%0.99%0.52%0.28%
Jun 202636.4%43.5%13.9%2.2%1.9%1.1%0.76%0.25%
Jul 202633.9%36.5%19.7%3.7%3.1%2%0.82%0.3%
Aug 202638.2%39.2%14.5%3.5%2.3%1.4%0.6%0.27%
Sep 202639.8%39.7%14.9%2%2%0.67%0.57%0.29%

How has the Khan Academy and Maths Buddy comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Khan Academy took it in December 2025, Maths Buddy took it in February 2026.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among maths apps in New Zealand moved from 15.6% to 14.9%, and its estimated monthly branded searches moved from 12.2K to 10.2K.
  • Across the 12 months ending September 2026, Maths Buddy’s share of searches among maths apps in New Zealand moved from 42.1% to 39.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for New Zealand maths apps in September 2026?

2 changes

  1. In September 2026, Maths Buddy overtook Desmos to become the leader among maths apps in New Zealand, with 39.8% of the searches.

  2. Estimated monthly branded searches for Khan Academy in New Zealand fell 17% over 12 measured months, from 12.2K to 10.2K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and Maths Buddy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

4 branded search terms

  • khan academy
  • khan academy algebra
  • khan academy maths
  • khanacademy

Maths Buddy

1 branded search term

  • maths buddy

How the Brand Demand Index is measured

Other head-to-heads among maths apps

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