Brandwave

How popular isGlimp?

In September 2026, people searched for Glimp by name about 260 times in New Zealand, a 63.9% decrease from the previous year. These searches made up 0.67% of all New Zealand financial comparison site searches, placing Glimp fourth out of five sites. When we asked both ChatGPT and Google AI Overviews about financial comparison sites, Glimp did not appear in any of the answers.

Search and AI answers in September 2026

Glimp is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. interest.co.nzShare of searches 92.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. MoneyHubShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. CanstarShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. GlimpShare of searches 0.67%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Money CompareShare of searches 0.05%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top financial comparison sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Glimp did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canstar1st
  2. MoneyHub2nd
  3. Money Compare3rd
  4. interest.co.nz4th
  5. Glimp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canstar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Money Compare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • interest.co.nz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MoneyHub2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glimp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial comparison sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which financial comparison sites compete with Glimp?

Glimp against financial comparison sites in New Zealand, by month

Share of searches by month for interest.co.nz, MoneyHub, Glimp. The figures are in the table below the chart.

View monthly share of searches table
Monthinterest.co.nzMoneyHubCanstarGlimpMoney Compare
Oct 202590.2%7%1%1.7%0.05%
Nov 202590.1%7.1%0.96%1.8%0.05%
Dec 202591.7%5.9%0.84%1.5%0.03%
Jan 202687.9%8.8%1.2%2.2%0.03%
Feb 202689.9%7.3%1%1.8%0.03%
Mar 202690.4%7.3%0.8%1.5%0.03%
Apr 202690.6%7.4%1%1%0.03%
May 202687.2%10.6%0.98%1.2%0.03%
Jun 202687%10.6%1.2%1.2%0.03%
Jul 202678.6%7.6%12.7%1%0.03%
Aug 202684.5%8.2%6.4%0.9%0.03%
Sep 202692.1%6.1%1%0.67%0.05%

  1. 1.interest.co.nz

    92.1%

    Held 1st. 36K estimated branded searches, +20% vs prior month. Share +7.6 points.

  2. 2.MoneyHub

    6.1%

    Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -2 points.

  3. 3.Canstar

    1%

    Held 3rd. 400 estimated branded searches, -82.5% vs prior month. Share -5.4 points.

  4. 4.Glimp

    0.67%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  5. 5.Money Compare

    0.05%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Glimp and its closest rivals

Every comparison with Glimp

8 comparisons

How has branded search demand for Glimp changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Glimp in New Zealand fell from 720 to 260.
  • Across the 12 months ending September 2026, Glimp’s share of searches among financial comparison sites in New Zealand decreased from 1.7% to 0.67%.
  • Across the 12 months ending September 2026, Glimp’s share of searches among financial comparison sites in New Zealand peaked at 2.2% in January 2026 and was lowest at 0.67% in September 2026.
  • Across the 12 months ending September 2026, Glimp fell from 3rd to 4th among financial comparison sites in New Zealand.

How did search popularity change for New Zealand financial comparison sites in September 2026?

4 changes

  1. In September 2026, interest.co.nz gained share of searches among financial comparison sites in New Zealand, from 84.5% to 92.1%.

  2. In September 2026, Canstar lost share of searches among financial comparison sites in New Zealand, from 6.4% to 1%.

  3. In September 2026, MoneyHub lost share of searches among financial comparison sites in New Zealand, from 8.2% to 6.1%.

  4. Estimated monthly branded searches for Glimp in New Zealand fell 63.9% over 12 measured months, from 720 to 260 in September 2026.

How are Glimp’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Glimp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

Where does Glimp compete?

Glimp is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Financial comparison sites4th of 50.67%Shown above
Price comparison sites6th of 81.1%Show ranking
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