Brandwave

How popular isMoneyHub?

In September 2026, people searched for MoneyHub by name about 2,400 times in New Zealand, a 17.2% decrease from the previous year. These searches made up 6.1% of all New Zealand financial comparison site searches, placing MoneyHub second out of five sites. When we asked both ChatGPT and Google AI Overviews about financial comparison sites, MoneyHub appeared in two of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

MoneyHub is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. interest.co.nzShare of searches 92.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. MoneyHubShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. CanstarShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. GlimpShare of searches 0.67%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Money CompareShare of searches 0.05%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top financial comparison sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MoneyHub was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MoneyHub is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canstar1st
  2. MoneyHub2nd
  3. Money Compare3rd
  4. interest.co.nz4th
  5. Glimp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canstar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Money Compare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • interest.co.nz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MoneyHub2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glimp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial comparison sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which financial comparison sites compete with MoneyHub?

MoneyHub against financial comparison sites in New Zealand, by month

Share of searches by month for interest.co.nz, MoneyHub. The figures are in the table below the chart.

View monthly share of searches table
Monthinterest.co.nzMoneyHubCanstarGlimpMoney Compare
Oct 202590.2%7%1%1.7%0.05%
Nov 202590.1%7.1%0.96%1.8%0.05%
Dec 202591.7%5.9%0.84%1.5%0.03%
Jan 202687.9%8.8%1.2%2.2%0.03%
Feb 202689.9%7.3%1%1.8%0.03%
Mar 202690.4%7.3%0.8%1.5%0.03%
Apr 202690.6%7.4%1%1%0.03%
May 202687.2%10.6%0.98%1.2%0.03%
Jun 202687%10.6%1.2%1.2%0.03%
Jul 202678.6%7.6%12.7%1%0.03%
Aug 202684.5%8.2%6.4%0.9%0.03%
Sep 202692.1%6.1%1%0.67%0.05%
  1. Held 1st. 36K estimated branded searches, +20% vs prior month. Share +7.6 points.

  2. 2.MoneyHub

    6.1%

    Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -2 points.

  3. Held 3rd. 400 estimated branded searches, -82.5% vs prior month. Share -5.4 points.

  4. 4.Glimp

    0.67%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  5. Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between MoneyHub and its closest rivals

Every comparison with MoneyHub

3 comparisons

How has branded search demand for MoneyHub changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MoneyHub in New Zealand fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, MoneyHub’s share of searches among financial comparison sites in New Zealand decreased from 7% to 6.1%.
  • Across the 12 months ending September 2026, MoneyHub’s share of searches among financial comparison sites in New Zealand peaked at 10.6% in May 2026 and was lowest at 5.9% in December 2025.

How did search popularity change for New Zealand financial comparison sites in September 2026?

4 changes
  1. In September 2026, interest.co.nz gained share of searches among financial comparison sites in New Zealand, from 84.5% to 92.1%.

  2. In September 2026, Canstar lost share of searches among financial comparison sites in New Zealand, from 6.4% to 1%.

  3. In September 2026, MoneyHub lost share of searches among financial comparison sites in New Zealand, from 8.2% to 6.1%.

  4. Estimated monthly branded searches for Glimp in New Zealand fell 63.9% over 12 measured months, from 720 to 260 in September 2026.

How are MoneyHub’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MoneyHub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moneyhub

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How the Brand Demand Index is measured

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Is MoneyHub your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.