Glimp vs MoneyHub:Which is more popular by branded search in New Zealand?
In August 2026, MoneyHub had more branded searches than Glimp among financial comparison sites in New Zealand. MoneyHub was estimated to have 4.3K branded searches compared to Glimp’s 480, and held a 10.9% Share of Search versus Glimp’s 1.2%.
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Which is more popular in search, Glimp or MoneyHub?
Compare the sites New Zealanders use to compare mortgage rates, savings rates, insurance and cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MoneyHub, Glimp. The figures are in the table below the chart.
View monthly share of search table
| Month | interest.co.nz | MoneyHub | Canstar | Glimp |
|---|---|---|---|---|
| Oct 2025 | 85.7% | 9.8% | 2.1% | 2.3% |
| Nov 2025 | 86.4% | 9.5% | 1.8% | 2.4% |
| Dec 2025 | 88% | 8.3% | 1.6% | 2.1% |
| Jan 2026 | 82.7% | 12.4% | 2% | 2.9% |
| Feb 2026 | 85.4% | 10.4% | 1.8% | 2.4% |
| Mar 2026 | 86.6% | 9.7% | 1.6% | 2.1% |
| Apr 2026 | 87.1% | 9.8% | 1.8% | 1.3% |
| May 2026 | 83.2% | 13.3% | 2% | 1.5% |
| Jun 2026 | 83.2% | 13.2% | 2.1% | 1.5% |
| Jul 2026 | 77.4% | 9.2% | 12.1% | 1.3% |
| Aug 2026 | 81.3% | 10.9% | 6.6% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Glimp and MoneyHub comparison changed over the last 12 months?
3 findings
- MoneyHub was ahead of Glimp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glimp’s estimated Share of Search among financial comparison sites in New Zealand moved from 2.3% to 1.2%, and its estimated monthly branded searches moved from 1.1K to 480.
- Across the 11 months ending August 2026, MoneyHub’s estimated Share of Search among financial comparison sites in New Zealand moved from 9.8% to 10.9%, and its estimated monthly branded searches moved from 4.5K to 4.3K.
How did search popularity change for New Zealand financial comparison sites in August 2026?
2 changes
In August 2026, MoneyHub overtook Canstar to rank 2nd among financial comparison sites in New Zealand, at 10.9%.
Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Glimp’s and MoneyHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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