Financial comparison sites in New Zealand:Which brands are most popular in search?
In August 2026, interest.co.nz was the most searched among financial comparison sites in New Zealand, with an estimated 32K branded searches and 81.3% estimated Share of Search within this set.
interest.co.nz81.3%MoneyHub10.9%
Canstar6.6%Glimp1.2%
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Share of SearchLeaderboard
Compare the sites New Zealanders use to compare mortgage rates, savings rates, insurance and cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for interest.co.nz, MoneyHub, Canstar. The figures are in the table below the chart.
View monthly share of search table
| Month | interest.co.nz | MoneyHub | Canstar | Glimp |
|---|---|---|---|---|
| Oct 2025 | 85.7% | 9.8% | 2.1% | 2.3% |
| Nov 2025 | 86.4% | 9.5% | 1.8% | 2.4% |
| Dec 2025 | 88% | 8.3% | 1.6% | 2.1% |
| Jan 2026 | 82.7% | 12.4% | 2% | 2.9% |
| Feb 2026 | 85.4% | 10.4% | 1.8% | 2.4% |
| Mar 2026 | 86.6% | 9.7% | 1.6% | 2.1% |
| Apr 2026 | 87.1% | 9.8% | 1.8% | 1.3% |
| May 2026 | 83.2% | 13.3% | 2% | 1.5% |
| Jun 2026 | 83.2% | 13.2% | 2.1% | 1.5% |
| Jul 2026 | 77.4% | 9.2% | 12.1% | 1.3% |
| Aug 2026 | 81.3% | 10.9% | 6.6% | 1.2% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 32K | -4% | +3.9 points | |
| 2, moved from 3rd to 2nd | 10.9% | 4.3K | +8.4% | +1.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.6% | 2.6K | -49.9% | -5.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.2% | 480 | -17.2% | -0.1 points |
81.3%
held 1st · 32K estimated branded searches · -4% vs prior month · +3.9 points
2.
10.9%
moved from 3rd to 2nd · 4.3K estimated branded searches · +8.4% vs prior month · +1.7 points
3.
Canstar6.6%
moved from 2nd to 3rd · 2.6K estimated branded searches · -49.9% vs prior month · -5.5 points
4.
1.2%
held 4th · 480 estimated branded searches · -17.2% vs prior month · -0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among financial comparison sites in New Zealand?
4 brands
In August 2026, interest.co.nz was the most searched among financial comparison sites in New Zealand, with an estimated 32K branded searches and 81.3% estimated Share of Search within this set. MoneyHub is in 2nd place, 70.4 percentage points behind at 10.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| interest.co.nz | 85.7% → 81.3% | 88%Dec 2025 | 77.4%Jul 2026 | 1st |
| MoneyHub | 9.8% → 10.9% | 13.3%May 2026 | 8.3%Dec 2025 | 2nd |
| Canstar | 2.1% → 6.6% | 12.1%Jul 2026 | 1.6%Mar 2026 | 4th → 3rd |
| Glimp | 2.3% → 1.2% | 2.9%Jan 2026 | 1.2%Aug 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, interest.co.nz’s estimated Share of Search among financial comparison sites in New Zealand decreased from 85.7% to 81.3%.
- Across the 11 months ending August 2026, MoneyHub’s estimated Share of Search among financial comparison sites in New Zealand increased from 9.8% to 10.9%.
- Across the 11 months ending August 2026, Canstar’s estimated Share of Search among financial comparison sites in New Zealand increased from 2.1% to 6.6%.
- Across the 11 months ending August 2026, Glimp’s estimated Share of Search among financial comparison sites in New Zealand decreased from 2.3% to 1.2%.
- Across the 11 months ending August 2026, interest.co.nz’s estimated Share of Search among financial comparison sites in New Zealand peaked at 88% in December 2025 and was lowest at 77.4% in July 2026.
- Across the 11 months ending August 2026, MoneyHub’s estimated Share of Search among financial comparison sites in New Zealand peaked at 13.3% in May 2026 and was lowest at 8.3% in December 2025.
- Across the 11 months ending August 2026, Canstar’s estimated Share of Search among financial comparison sites in New Zealand peaked at 12.1% in July 2026 and was lowest at 1.6% in March 2026.
- Across the 11 months ending August 2026, Glimp’s estimated Share of Search among financial comparison sites in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.2% in August 2026.
- Across the 11 months ending August 2026, Canstar rose from 4th to 3rd among financial comparison sites in New Zealand.
- Across the 11 months ending August 2026, Glimp fell from 3rd to 4th among financial comparison sites in New Zealand.
How did search popularity change for New Zealand financial comparison sites in August 2026?
4 changes
In August 2026, MoneyHub overtook Canstar to rank 2nd among financial comparison sites in New Zealand, at 10.9%.
In August 2026, interest.co.nz gained estimated Share of Search among financial comparison sites in New Zealand, from 77.4% to 81.3%.
In August 2026, Canstar lost estimated Share of Search among financial comparison sites in New Zealand, from 12.1% to 6.6%.
Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.
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