Canstar vs Glimp:Which is more popular by branded search in New Zealand?
In August 2026, Canstar had more branded searches than Glimp among financial comparison sites in New Zealand. Canstar was estimated to have 2.6K branded searches compared to Glimp’s 480, and held a 6.6% Share of Search versus Glimp’s 1.2%.
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Which is more popular in search, Canstar or Glimp?
Compare the sites New Zealanders use to compare mortgage rates, savings rates, insurance and cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canstar, Glimp. The figures are in the table below the chart.
View monthly share of search table
| Month | interest.co.nz | MoneyHub | Canstar | Glimp |
|---|---|---|---|---|
| Oct 2025 | 85.7% | 9.8% | 2.1% | 2.3% |
| Nov 2025 | 86.4% | 9.5% | 1.8% | 2.4% |
| Dec 2025 | 88% | 8.3% | 1.6% | 2.1% |
| Jan 2026 | 82.7% | 12.4% | 2% | 2.9% |
| Feb 2026 | 85.4% | 10.4% | 1.8% | 2.4% |
| Mar 2026 | 86.6% | 9.7% | 1.6% | 2.1% |
| Apr 2026 | 87.1% | 9.8% | 1.8% | 1.3% |
| May 2026 | 83.2% | 13.3% | 2% | 1.5% |
| Jun 2026 | 83.2% | 13.2% | 2.1% | 1.5% |
| Jul 2026 | 77.4% | 9.2% | 12.1% | 1.3% |
| Aug 2026 | 81.3% | 10.9% | 6.6% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Canstar and Glimp comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Canstar took it in April 2026.
- Across the 11 months ending August 2026, Canstar’s estimated Share of Search among financial comparison sites in New Zealand moved from 2.1% to 6.6%, and its estimated monthly branded searches moved from 990 to 2.6K.
- Across the 11 months ending August 2026, Glimp’s estimated Share of Search among financial comparison sites in New Zealand moved from 2.3% to 1.2%, and its estimated monthly branded searches moved from 1.1K to 480.
How did search popularity change for New Zealand financial comparison sites in August 2026?
3 changes
In August 2026, MoneyHub overtook Canstar to rank 2nd among financial comparison sites in New Zealand, at 10.9%.
In August 2026, Canstar lost estimated Share of Search among financial comparison sites in New Zealand, from 12.1% to 6.6%.
Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Canstar’s and Glimp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canstar
13 branded search terms
- canstar
- canstar blue
- canstar blue nz
- canstar co nz
- canstar compare
- canstar kiwisaver
- canstar mortgage rates
- canstar new zealand
- canstar nz
- canstar term deposit
- canstar term deposit rates
- canstarblue
- canstarblue nz
Glimp
5 branded search terms
- glimp
- glimp co nz
- glimp near me
- glimp new zealand
- glimp nz
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