Brandwave

How popular isCanstar in search?

In August 2026, there were an estimated 2.6K branded searches for Canstar in New Zealand which is up 162.6% over the last 11 months. Canstar holds 6.6% estimated Share of Search among New Zealand financial comparison sites and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. interest.co.nz81.3%
  2. MoneyHub10.9%
  3. Canstar6.6%
  4. Glimp1.2%
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Which financial comparison sites compete with Canstar?

Canstar against financial comparison sites in New Zealand, by month

Share of Search by month for interest.co.nz, MoneyHub, Canstar. The figures are in the table below the chart.

View monthly share of search table
Monthinterest.co.nzMoneyHubCanstarGlimp
Oct 202585.7%9.8%2.1%2.3%
Nov 202586.4%9.5%1.8%2.4%
Dec 202588%8.3%1.6%2.1%
Jan 202682.7%12.4%2%2.9%
Feb 202685.4%10.4%1.8%2.4%
Mar 202686.6%9.7%1.6%2.1%
Apr 202687.1%9.8%1.8%1.3%
May 202683.2%13.3%2%1.5%
Jun 202683.2%13.2%2.1%1.5%
Jul 202677.4%9.2%12.1%1.3%
Aug 202681.3%10.9%6.6%1.2%
Sep 2026————
  1. held 1st · 32K estimated branded searches · -4% vs prior month · +3.9 points

  2. 2.MoneyHub

    10.9%

    moved from 3rd to 2nd · 4.3K estimated branded searches · +8.4% vs prior month · +1.7 points

  3. 3.Canstar

    6.6%

    moved from 2nd to 3rd · 2.6K estimated branded searches · -49.9% vs prior month · -5.5 points

  4. 4.Glimp

    1.2%

    held 4th · 480 estimated branded searches · -17.2% vs prior month · -0.1 points

Compare search popularity between Canstar and its closest rivals

How has branded search demand for Canstar changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canstar in New Zealand rose from 990 to 2.6K.
  • Across the 11 months ending August 2026, Canstar’s estimated Share of Search among financial comparison sites in New Zealand increased from 2.1% to 6.6%.
  • Across the 11 months ending August 2026, Canstar’s estimated Share of Search among financial comparison sites in New Zealand peaked at 12.1% in July 2026 and was lowest at 1.6% in March 2026.
  • Across the 11 months ending August 2026, Canstar rose from 4th to 3rd among financial comparison sites in New Zealand.

How did search popularity change for New Zealand financial comparison sites in August 2026?

  1. In August 2026, MoneyHub overtook Canstar to rank 2nd among financial comparison sites in New Zealand, at 10.9%.

  2. In August 2026, interest.co.nz gained estimated Share of Search among financial comparison sites in New Zealand, from 77.4% to 81.3%.

  3. In August 2026, Canstar lost estimated Share of Search among financial comparison sites in New Zealand, from 12.1% to 6.6%.

  4. Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.

Which price comparison sites compete with Canstar?

Canstar against price comparison sites in New Zealand, by month

Share of Search by month for PriceSpy, PriceMe, Grocer, Canstar. The figures are in the table below the chart.

View monthly share of search table
MonthPriceSpyPriceMeGrocerCanstarGlimp
Oct 202576.7%13.5%5%2.3%2.5%
Nov 202580.4%14.2%2.8%1.1%1.5%
Dec 202581.7%12.4%3.7%0.97%1.3%
Jan 202676.3%14.1%5.4%1.7%2.4%
Feb 202678.4%11.6%5.6%1.9%2.5%
Mar 202679.1%11.3%5.7%1.7%2.2%
Apr 202680.1%11.1%5.3%2%1.5%
May 202680.4%10.4%5.7%2%1.5%
Jun 202680.7%10.3%5.4%2.1%1.5%
Jul 202672.3%9.2%4.8%12.2%1.4%
Aug 202673.5%10.8%7.2%7.2%1.3%
Sep 2026—————
  1. 1.PriceSpy

    73.5%

    held 1st · 26.7K estimated branded searches · -13.1% vs prior month · +1.2 points

  2. 2.PriceMe

    10.8%

    moved from 3rd to 2nd · 3.9K estimated branded searches · +0.25% vs prior month · +1.6 points

  3. 3.Grocer

    7.2%

    moved from 4th to 3rd · 2.6K estimated branded searches · +27.3% vs prior month · +2.4 points

  4. 4.Canstar

    7.2%

    moved from 2nd to 4th · 2.6K estimated branded searches · -49.9% vs prior month · -5.1 points

  5. 5.Glimp

    1.3%

    held 5th · 480 estimated branded searches · -17.2% vs prior month · 0 points

Compare search popularity between Canstar and its closest rivals

How has branded search demand for Canstar changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Canstar’s estimated Share of Search among price comparison sites in New Zealand increased from 2.3% to 7.2%.
  • Across the 11 months ending August 2026, Canstar’s estimated Share of Search among price comparison sites in New Zealand peaked at 12.2% in July 2026 and was lowest at 0.97% in December 2025.
  • Across the 11 months ending August 2026, Canstar rose from 5th to 4th among price comparison sites in New Zealand.

How did search popularity change for New Zealand price comparison sites in August 2026?

  1. In August 2026, PriceMe overtook Canstar to rank 2nd among price comparison sites in New Zealand, at 10.8%.

  2. In August 2026, Grocer overtook Canstar to rank 3rd among price comparison sites in New Zealand, at 7.2%.

  3. In August 2026, PriceSpy gained estimated Share of Search among price comparison sites in New Zealand, from 72.3% to 73.5%.

  4. In August 2026, Canstar lost estimated Share of Search among price comparison sites in New Zealand, from 12.2% to 7.2%.

  5. Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.

How is Canstar measured?

Brandwave collects information about searches that people make online using Canstar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • canstar
  • canstar blue
  • canstar blue nz
  • canstar co nz
  • canstar compare
  • canstar kiwisaver
  • canstar mortgage rates
  • canstar new zealand
  • canstar nz
  • canstar term deposit
  • canstar term deposit rates
  • canstarblue
  • canstarblue nz

Do you work for Canstar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Canstar your brand?

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