Brandwave

How popular isMoneyHub?

In October 2026, people searched for MoneyHub by name about 1,900 times in New Zealand, a 34.5% decrease from the previous year. These searches made up 5.3% of all New Zealand money guide site searches, placing MoneyHub third out of eight sites. When we asked both ChatGPT and Google AI Overviews about money guide sites, MoneyHub appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in October 2026

MoneyHub is the third most searched of 8 competitors and the second most recommended in the AI answers we collected.

  1. interest.co.nzShare of searches 82.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SortedShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MoneyHubShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. CanstarShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SettledShare of searches 0.59%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top money guide sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MoneyHub was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MoneyHub is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sorted1st
  2. MoneyHub2nd
  3. Settled3rd
  4. interest.co.nz–
  5. Canstar–
  6. Minder–
  7. Nester–
  8. Skipper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sorted4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MoneyHub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Settled2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • interest.co.nz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Canstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Minder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nester0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skipper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money guide sites

5 answers

  • Asked ChatGPT

    “Which website should I use to learn about money in New Zealand?”

    1. 1Sorted
    2. 2MoneyHub

  • Asked ChatGPT

    “What are the best free money guide websites in New Zealand?”

    1. 1Sorted
    2. 2MoneyHub

  • Asked ChatGPT

    “What's the best website for help buying my first home in New Zealand?”

    1. 1Settled
    2. 2Sorted

  • Searched Google, AI Overview

    “first home buyer nz”

    1. 1Settled

  • Searched Google, AI Overview

    “personal finance nz”

    1. 1Sorted
    2. 2MoneyHub

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on November 5, 2026.

Sites the answers about money guide sites cited

19 sites

  1. sorted.org.nz, cited in 4 of 5 answers

  2. moneyhub.co.nz, cited in 3 of 5 answers

  3. fma.govt.nz, cited in 2 of 5 answers

  4. moneytalks.co.nz, cited in 2 of 5 answers

  5. consumer.org.nz, cited in 2 of 5 answers

  6. settled.govt.nz, cited in 2 of 5 answers

  7. kaingaora.govt.nz, cited in 2 of 5 answers

  8. youtube.com, cited in 2 of 5 answers

  9. ird.govt.nz, cited in 1 of 5 answers

  10. workandincome.govt.nz, cited in 1 of 5 answers

  11. moneyandyou.org.nz, cited in 1 of 5 answers

  12. rea.govt.nz, cited in 1 of 5 answers

How often do people search for MoneyHub compared with other New Zealand money guide sites?

MoneyHub against money guide sites in New Zealand, by month

Share of searches by month for interest.co.nz, Sorted, MoneyHub. The figures are in the table below the chart.

View monthly share of searches table
Monthinterest.co.nzSortedMoneyHubCanstarSettledMinderNesterSkipper
Nov 202581.7%10.2%6.5%0.85%0.87%———
Dec 202583.5%9.9%5.4%0.74%0.54%———
Jan 202676.4%14.2%7.6%0.97%0.76%———
Feb 202679.5%12.4%6.5%0.86%0.81%———
Mar 202681.8%10.2%6.6%0.7%0.68%———
Apr 202682%9.8%6.7%0.88%0.62%———
May 202675.5%13.8%9.2%0.82%0.61%———
Jun 202676.9%12%9.4%0.99%0.76%———
Jul 202670.8%10.4%6.8%11.4%0.54%———
Aug 202673.4%13.2%7.1%5.6%0.78%———
Sep 202682.9%10.1%5.5%0.88%0.58%———
Oct 202682.8%10.2%5.3%1.1%0.59%———

  1. 1.interest.co.nz

    82.8%

    Held 1st. 29.5K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  2. 2.Sorted

    10.2%

    Held 2nd. 3.6K estimated branded searches, -17.5% vs prior month. Share +0.1 points.

  3. 3.MoneyHub

    5.3%

    Held 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  4. 4.Canstar

    1.1%

    Held 4th. 380 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Settled

    0.59%

    Held 5th. 210 estimated branded searches, -16% vs prior month. Share 0 points.

  6. —.Minder

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  7. —.Nester

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  8. —.Skipper

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between MoneyHub and its closest rivals

Every comparison with MoneyHub

9 comparisons

How has branded search demand for MoneyHub changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for MoneyHub in New Zealand fell from 2.9K to 1.9K.
  • Across the 12 months ending October 2026, MoneyHub’s share of searches among money guide sites in New Zealand decreased from 6.5% to 5.3%.
  • Across the 12 months ending October 2026, MoneyHub’s share of searches among money guide sites in New Zealand peaked at 9.4% in June 2026 and was lowest at 5.3% in October 2026.

How did search popularity change for New Zealand money guide sites in October 2026?

4 changes

  1. Estimated monthly branded searches for Settled in New Zealand fell 46.2% over 12 measured months, from 390 to 210 in October 2026.

  2. Estimated monthly branded searches for MoneyHub in New Zealand fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026.

  3. Estimated monthly branded searches for Sorted in New Zealand fell 20.8% over 12 measured months, from 4.6K to 3.6K in October 2026.

  4. Estimated monthly branded searches for interest.co.nz in New Zealand fell 19.6% over 12 measured months, from 36.7K to 29.5K in October 2026.

How are MoneyHub’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MoneyHub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moneyhub

Do you work for MoneyHub? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does MoneyHub compete?

MoneyHub is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Money guide sites3rd of 85.3%Shown above
Financial comparison sites2nd of 55.9%Show ranking
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Is MoneyHub your brand?

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