MoneyHub vs Settled:Which is more popular in New Zealand?
In October 2026, MoneyHub had more branded searches than Settled among money guide sites in New Zealand. MoneyHub had about 1,900 branded searches, while Settled had 210. MoneyHub made up 5.3% of all money guide site searches we track, and Settled accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about money guide sites, MoneyHub appeared in three of the five answers and Settled in two. MoneyHub was mentioned before Settled in three out of four answers.
Who do people search for more?
MoneyHub, about 9 searches for every 1 for Settled
Who does AI mention more?
MoneyHub, mentioned in 3 of 5 answers, Settled in 2
Who does AI recommend more?
MoneyHub, named ahead of Settled in 3 of 4 answers
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Top money guide sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MoneyHub was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Settled was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MoneyHub was listed before Settled in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sorted1st- MoneyHub2nd
Settled3rd
interest.co.nz–
Canstar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sorted4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MoneyHub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Settled2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- interest.co.nz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Canstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about money guide sites
5 answers
Asked ChatGPT
“Which website should I use to learn about money in New Zealand?”
Asked ChatGPT
“What are the best free money guide websites in New Zealand?”
Asked ChatGPT
“What's the best website for help buying my first home in New Zealand?”
Searched Google, AI Overview
“first home buyer nz”
Searched Google, AI Overview
“personal finance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on November 5, 2026.
Sites the answers about money guide sites cited
19 sites
sorted.org.nz, cited in 4 of 5 answers
moneyhub.co.nz, cited in 3 of 5 answers
fma.govt.nz, cited in 2 of 5 answers
moneytalks.co.nz, cited in 2 of 5 answers
consumer.org.nz, cited in 2 of 5 answers
settled.govt.nz, cited in 2 of 5 answers
kaingaora.govt.nz, cited in 2 of 5 answers
youtube.com, cited in 2 of 5 answers
ird.govt.nz, cited in 1 of 5 answers
workandincome.govt.nz, cited in 1 of 5 answers
moneyandyou.org.nz, cited in 1 of 5 answers
rea.govt.nz, cited in 1 of 5 answers
Is MoneyHub or Settled more popular in search?
This chart shows how often people search Google for MoneyHub and Settled by name. Each line represents a brand's share of searches for all eight money guide sites we track, month by month, from searches in New Zealand.
Share of searches by month for MoneyHub, Settled. The figures are in the table below the chart.
View monthly share of searches table
| Month | interest.co.nz | Sorted | MoneyHub | Canstar | Settled |
|---|---|---|---|---|---|
| Nov 2025 | 81.7% | 10.2% | 6.5% | 0.85% | 0.87% |
| Dec 2025 | 83.5% | 9.9% | 5.4% | 0.74% | 0.54% |
| Jan 2026 | 76.4% | 14.2% | 7.6% | 0.97% | 0.76% |
| Feb 2026 | 79.5% | 12.4% | 6.5% | 0.86% | 0.81% |
| Mar 2026 | 81.8% | 10.2% | 6.6% | 0.7% | 0.68% |
| Apr 2026 | 82% | 9.8% | 6.7% | 0.88% | 0.62% |
| May 2026 | 75.5% | 13.8% | 9.2% | 0.82% | 0.61% |
| Jun 2026 | 76.9% | 12% | 9.4% | 0.99% | 0.76% |
| Jul 2026 | 70.8% | 10.4% | 6.8% | 11.4% | 0.54% |
| Aug 2026 | 73.4% | 13.2% | 7.1% | 5.6% | 0.78% |
| Sep 2026 | 82.9% | 10.1% | 5.5% | 0.88% | 0.58% |
| Oct 2026 | 82.8% | 10.2% | 5.3% | 1.1% | 0.59% |
How has branded search for MoneyHub and Settled changed in New Zealand over the last 12 months?
3 findings
- MoneyHub was ahead of Settled in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, MoneyHub’s share of searches among money guide sites in New Zealand moved from 6.5% to 5.3%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending October 2026, Settled’s share of searches among money guide sites in New Zealand moved from 0.87% to 0.59%, and its estimated monthly branded searches moved from 390 to 210.
How did search popularity change for New Zealand money guide sites in October 2026?
2 changes
How are MoneyHub’s and Settled’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using MoneyHub’s and Settled’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among money guide sites
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