Brandwave

How popular isSettled?

In October 2026, people searched for Settled by name about 210 times in New Zealand, a 46.2% decrease from the previous year. These searches made up 0.59% of all New Zealand money guide site searches, placing Settled fifth out of eight sites. When we asked both ChatGPT and Google AI Overviews about money guide sites, Settled appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in October 2026

Settled is the fifth most searched of 8 competitors and the third most recommended in the AI answers we collected.

  1. interest.co.nzShare of searches 82.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SortedShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MoneyHubShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. CanstarShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SettledShare of searches 0.59%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top money guide sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Settled was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Settled is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sorted1st
  2. MoneyHub2nd
  3. Settled3rd
  4. interest.co.nz–
  5. Canstar–
  6. Minder–
  7. Nester–
  8. Skipper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sorted4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MoneyHub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Settled2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • interest.co.nz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Canstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Minder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nester0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skipper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money guide sites

5 answers

  • Asked ChatGPT

    “Which website should I use to learn about money in New Zealand?”

    1. 1Sorted
    2. 2MoneyHub

  • Asked ChatGPT

    “What are the best free money guide websites in New Zealand?”

    1. 1Sorted
    2. 2MoneyHub

  • Asked ChatGPT

    “What's the best website for help buying my first home in New Zealand?”

    1. 1Settled
    2. 2Sorted

  • Searched Google, AI Overview

    “first home buyer nz”

    1. 1Settled

  • Searched Google, AI Overview

    “personal finance nz”

    1. 1Sorted
    2. 2MoneyHub

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on November 5, 2026.

Sites the answers about money guide sites cited

19 sites

  1. sorted.org.nz, cited in 4 of 5 answers

  2. moneyhub.co.nz, cited in 3 of 5 answers

  3. fma.govt.nz, cited in 2 of 5 answers

  4. moneytalks.co.nz, cited in 2 of 5 answers

  5. consumer.org.nz, cited in 2 of 5 answers

  6. settled.govt.nz, cited in 2 of 5 answers

  7. kaingaora.govt.nz, cited in 2 of 5 answers

  8. youtube.com, cited in 2 of 5 answers

  9. ird.govt.nz, cited in 1 of 5 answers

  10. workandincome.govt.nz, cited in 1 of 5 answers

  11. moneyandyou.org.nz, cited in 1 of 5 answers

  12. rea.govt.nz, cited in 1 of 5 answers

How often do people search for Settled compared with other New Zealand money guide sites?

Settled against money guide sites in New Zealand, by month

Share of searches by month for interest.co.nz, Sorted, MoneyHub, Settled. The figures are in the table below the chart.

View monthly share of searches table
Monthinterest.co.nzSortedMoneyHubCanstarSettledMinderNesterSkipper
Nov 202581.7%10.2%6.5%0.85%0.87%———
Dec 202583.5%9.9%5.4%0.74%0.54%———
Jan 202676.4%14.2%7.6%0.97%0.76%———
Feb 202679.5%12.4%6.5%0.86%0.81%———
Mar 202681.8%10.2%6.6%0.7%0.68%———
Apr 202682%9.8%6.7%0.88%0.62%———
May 202675.5%13.8%9.2%0.82%0.61%———
Jun 202676.9%12%9.4%0.99%0.76%———
Jul 202670.8%10.4%6.8%11.4%0.54%———
Aug 202673.4%13.2%7.1%5.6%0.78%———
Sep 202682.9%10.1%5.5%0.88%0.58%———
Oct 202682.8%10.2%5.3%1.1%0.59%———

  1. 1.interest.co.nz

    82.8%

    Held 1st. 29.5K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  2. 2.Sorted

    10.2%

    Held 2nd. 3.6K estimated branded searches, -17.5% vs prior month. Share +0.1 points.

  3. 3.MoneyHub

    5.3%

    Held 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  4. 4.Canstar

    1.1%

    Held 4th. 380 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Settled

    0.59%

    Held 5th. 210 estimated branded searches, -16% vs prior month. Share 0 points.

  6. —.Minder

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  7. —.Nester

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  8. —.Skipper

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Settled and its closest rivals

Every comparison with Settled

7 comparisons

How has branded search demand for Settled changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Settled in New Zealand fell from 390 to 210.
  • Across the 12 months ending October 2026, Settled fell from 4th to 5th among money guide sites in New Zealand.

How did search popularity change for New Zealand money guide sites in October 2026?

4 changes

  1. Estimated monthly branded searches for Settled in New Zealand fell 46.2% over 12 measured months, from 390 to 210 in October 2026.

  2. Estimated monthly branded searches for MoneyHub in New Zealand fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026.

  3. Estimated monthly branded searches for Sorted in New Zealand fell 20.8% over 12 measured months, from 4.6K to 3.6K in October 2026.

  4. Estimated monthly branded searches for interest.co.nz in New Zealand fell 19.6% over 12 measured months, from 36.7K to 29.5K in October 2026.

How are Settled’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Settled’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • settled govt
  • settled nz
  • settled.govt.nz

How the Brand Demand Index is measured

Who owns Settled?

Settled is owned by Real Estate Authority. Brandwave does not track any other brands owned by Real Estate Authority.

Do you work for Settled? To request corrections or removal please contact us via our support page and we will be happy to assist.

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