Money guide sites in New Zealand:Which are most popular?
In October 2026, interest.co.nz was the most searched money guide site in New Zealand, accounting for 82.8% of all searches among the eight sites tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Sorted was mentioned most often, in four of the five answers. Sorted was recommended most often, coming first in three out of four responses that gave a list.
interest.co.nzShare of searches 82.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SortedShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MoneyHubShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
CanstarShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SettledShare of searches 0.59%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top money guide sites in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sorted was mentioned most often, in four of the five answers. Sorted was recommended most often, coming first in three out of four answers that gave a list. MoneyHub was second, and Settled was third. interest.co.nz, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sorted4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MoneyHub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Settled2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- interest.co.nz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Canstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Minder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nester0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skipper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about money guide sites
5 answers
Asked ChatGPT
“Which website should I use to learn about money in New Zealand?”
Asked ChatGPT
“What are the best free money guide websites in New Zealand?”
Asked ChatGPT
“What's the best website for help buying my first home in New Zealand?”
Searched Google, AI Overview
“first home buyer nz”
Searched Google, AI Overview
“personal finance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on November 5, 2026.
Sites the answers about money guide sites cited
19 sites
sorted.org.nz, cited in 4 of 5 answers
moneyhub.co.nz, cited in 3 of 5 answers
fma.govt.nz, cited in 2 of 5 answers
moneytalks.co.nz, cited in 2 of 5 answers
consumer.org.nz, cited in 2 of 5 answers
settled.govt.nz, cited in 2 of 5 answers
kaingaora.govt.nz, cited in 2 of 5 answers
youtube.com, cited in 2 of 5 answers
ird.govt.nz, cited in 1 of 5 answers
workandincome.govt.nz, cited in 1 of 5 answers
moneyandyou.org.nz, cited in 1 of 5 answers
rea.govt.nz, cited in 1 of 5 answers
Which money guide sites do people search for most?
This chart shows how often people search Google for each money guide site by name. Each line represents a brand's share of searches for all eight money guide sites we track, month by month, from searches in New Zealand.
Share of searches by month for interest.co.nz, Sorted, MoneyHub. The figures are in the table below the chart.
View monthly share of searches table
| Month | interest.co.nz | Sorted | MoneyHub | Canstar | Settled | Minder | Nester | Skipper |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 81.7% | 10.2% | 6.5% | 0.85% | 0.87% | — | — | — |
| Dec 2025 | 83.5% | 9.9% | 5.4% | 0.74% | 0.54% | — | — | — |
| Jan 2026 | 76.4% | 14.2% | 7.6% | 0.97% | 0.76% | — | — | — |
| Feb 2026 | 79.5% | 12.4% | 6.5% | 0.86% | 0.81% | — | — | — |
| Mar 2026 | 81.8% | 10.2% | 6.6% | 0.7% | 0.68% | — | — | — |
| Apr 2026 | 82% | 9.8% | 6.7% | 0.88% | 0.62% | — | — | — |
| May 2026 | 75.5% | 13.8% | 9.2% | 0.82% | 0.61% | — | — | — |
| Jun 2026 | 76.9% | 12% | 9.4% | 0.99% | 0.76% | — | — | — |
| Jul 2026 | 70.8% | 10.4% | 6.8% | 11.4% | 0.54% | — | — | — |
| Aug 2026 | 73.4% | 13.2% | 7.1% | 5.6% | 0.78% | — | — | — |
| Sep 2026 | 82.9% | 10.1% | 5.5% | 0.88% | 0.58% | — | — | — |
| Oct 2026 | 82.8% | 10.2% | 5.3% | 1.1% | 0.59% | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.8% | 29.5K | -18.1% | -0.1 points | |
| 2, held 2nd | 10.2% | 3.6K | -17.5% | +0.1 points | |
| 3, held 3rd | 5.3% | 1.9K | -20.8% | -0.2 points | |
| 4, held 4th | 1.1% | 380 | 0% | +0.2 points | |
| 5, held 5th | SettledReal Estate Authority | 0.59% | 210 | -16% | 0 points |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
82.8%
Held 1st. 29.5K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
2.
Sorted10.2%
Held 2nd. 3.6K estimated branded searches, -17.5% vs prior month. Share +0.1 points.
3.
MoneyHub5.3%
Held 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.
4.
Canstar1.1%
Held 4th. 380 estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Settled0.59%
Held 5th. 210 estimated branded searches, -16% vs prior month. Share 0 points.
—.
Minder—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Nester—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Skipper—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Which brand is most popular in search among money guide sites in New Zealand?
5 brands
In October 2026, interest.co.nz was the most searched among money guide sites in New Zealand, with an estimated 29.5K branded searches, 82.8% of all searches for the eight tracked by the Brandwave Brand Demand Index. Sorted is in 2nd place, 72.7 percentage points behind at 10.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| interest.co.nz | 81.7% → 82.8% | 83.5%Dec 2025 | 70.8%Jul 2026 | 1st |
| Sorted | 10.2% | 14.2%Jan 2026 | 9.8%Apr 2026 | 2nd |
| MoneyHub | 6.5% → 5.3% | 9.4%Jun 2026 | 5.3%Oct 2026 | 3rd |
| Canstar | 0.85% → 1.1% | 11.4%Jul 2026 | 0.7%Mar 2026 | 5th → 4th |
| Settled | 0.87% → 0.59% | 0.87%Nov 2025 | 0.54%Dec 2025 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending October 2026, interest.co.nz’s share of searches among money guide sites in New Zealand increased from 81.7% to 82.8%.
- Across the 12 months ending October 2026, MoneyHub’s share of searches among money guide sites in New Zealand decreased from 6.5% to 5.3%.
- Across the 12 months ending October 2026, interest.co.nz’s share of searches among money guide sites in New Zealand peaked at 83.5% in December 2025 and was lowest at 70.8% in July 2026.
- Across the 12 months ending October 2026, Sorted’s share of searches among money guide sites in New Zealand peaked at 14.2% in January 2026 and was lowest at 9.8% in April 2026.
- Across the 12 months ending October 2026, MoneyHub’s share of searches among money guide sites in New Zealand peaked at 9.4% in June 2026 and was lowest at 5.3% in October 2026.
- Across the 12 months ending October 2026, Canstar’s share of searches among money guide sites in New Zealand peaked at 11.4% in July 2026 and was lowest at 0.7% in March 2026.
- Across the 12 months ending October 2026, Canstar rose from 5th to 4th among money guide sites in New Zealand.
- Across the 12 months ending October 2026, Settled fell from 4th to 5th among money guide sites in New Zealand.
- Across the 12 months ending October 2026, Sorted, Minder, Nester and Skipper held steady: their share of searches among money guide sites in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand money guide sites in October 2026?
4 changes
Estimated monthly branded searches for Settled in New Zealand fell 46.2% over 12 measured months, from 390 to 210 in October 2026.
Estimated monthly branded searches for MoneyHub in New Zealand fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026.
Estimated monthly branded searches for Sorted in New Zealand fell 20.8% over 12 measured months, from 4.6K to 3.6K in October 2026.
Estimated monthly branded searches for interest.co.nz in New Zealand fell 19.6% over 12 measured months, from 36.7K to 29.5K in October 2026.
How are branded searches counted for money guide sites?
20 search terms
Each brand's share of searches among money guide sites comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
interest.co.nz
3 branded search terms
- interest co nz
- interest nz
- interest.co.nz
Sorted
4 branded search terms
- sorted kiwisaver
- sorted money
- sorted nz
- sorted.org.nz
MoneyHub
1 branded search term
- moneyhub
Canstar
3 branded search terms
- canstar
- canstar kiwisaver
- canstar term deposit
Settled
3 branded search terms
- settled govt
- settled nz
- settled.govt.nz
Minder
2 branded search terms
- minder kiwisaver
- minder nz
Nester
2 branded search terms
- nester buying a house
- nester nz
Skipper
2 branded search terms
- skipper business loans
- skipper loans nz
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